15 Apr 2024 World leisure: news, training & property
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Health Club Management
2023 issue 9

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Leisure Management - Fitronics: connecting the industry


Fitronics: connecting the industry

Cheriee Wales reports from the recent Fitronics and Proinsight ConnectCX conference and CoursePro Summit

L-R, Keith Smith, Donna Collins, David Minton, Ruth Edwards and Timothy Matthias photo: Fitronics
The event in full swing photo: Fitronics
Marc Jones, head of customer experience at Fitronics photo: Fitronics
Leisure DB founder, David Minton photo: Fitronics
The Fitronics team welcomed delegates photo: Fitronics
Keith Smith energised delegates photo: Fitronics

On 3rd and 4th October Fitronics hosted ConnectCX, a customer experience-focussed event, organised in partnership with consumer insight outfit, Proinsight, as well as the annual CoursePro Summit for leisure industry professionals.

Across the two days Fitronics was joined by industry renowned speakers including Dr Paul Bedford from Retention Guru who spoke at ConnectCX about Disney’s Imagineering teams and what it takes to deliver a positive and superior experience across every level in a business.

Jill Spencer at Proinsight talked about mystery shopping to understand and highlight any opportunities to affect positive change through data monitoring and tracking and Keith Smith spoke on both days on the importance of creating moments that lead to feelings and ultimately drive behaviour and how – through the use of language and simple communication – brands can relate to their customers in a more positive manner.

The CoursePro Summit
Opening the CoursePro Summit on the second day was Katie Ellis Carrigg, head of partnerships at Liverpool FC Foundation who delivered an inspirational and motivational session on inclusivity and diversity within sports.

David Minton, founder of LeisureDB, shared the latest data, trends and insights from the State of the Swimming Industry Report 2023, provoking debate and discussion around the number of closures across private and public pools.

As well as the keynotes, panel discussions also took place. Day one was hosted by sales training expert, Marina Thomas, with fellow industry leaders from Pro-Insight, Fitronics and Alliance Leisure.

Day two saw Steve Scales, chief revenue officer at Gladstone Software, lead the conversation, with figureheads joining the panel from Swim England (Ruth Edwards), Virgin Active (Donna Collins) and UK Active (Timothy Matthias).

“The talks throughout and the expert panel were really insightful, a good level of knowledge was delivered while keeping it relatable and with realistic proposed outcomes and deliverables,” said Lewis Thompson from Future Fit.

More: www.fitronics.com and www.proinsight.com

Originally published in Health Club Management 2023 issue 9

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