20 Jun 2024 World leisure: news, training & property
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Spa Business
2023 issue 3

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Leisure Management - Sammy Gharieni

Spa People: 20th anniversary issue

Sammy Gharieni

Music and sound systems in treatment tables can now even respond in real-time to therapists' movements

Sammy Gharieni, Gharieni Group photo: Gharieni Group
Gharieni specialises in integrating technology into traditional spa beds photo: Gharieni Group

What keeps you motivated?
I’m inspired by finding solutions and new ways of doing things. If you want to continue to grow, you must innovate and think outside the box.

What’s been your biggest life lesson?
Over the years, the main thing I’ve come to realise is that, for me, having a purpose in life and work is completely integrated.

How has the sector evolved?
The biggest leap for Gharieni has been introducing technologies into traditional treatment beds – from binaural acoustic and vibrational frequencies and far infrared to chromatherapy and plasma light therapy. Most recently, music and sound systems in treatment tables can now even respond in real time to the position and speed of massage movements.

What trends are impacting spas the most?
Today’s spa visitors are now looking for both mental and physical benefits. Pampering is no longer the sole objective. They seek mental fitness, health optimisation and take-home value.

How can the industry realise its potential?
Increasingly, consumers are looking for evidence-based claims to ensure value for their wellness spend. Brands need to work harder than ever to deliver reliable information about the promises they make and to balance scrutiny and authenticity.

We’re also in the middle of a convergence of traditional spa and wellness approaches and medical and wellness practices – integrative wellness. This means that the industry must continue to work with the latest science to deliver more targeted and bespoke experiences to educate wellness consumers.

What innovations do you foresee?
Treatments which combine high tech and high touch – harnessing the power of technology to augment and accelerate the wellness experience.

More from spa industry leaders...

In celebration of Spa Business’ 20th anniversary, industry leaders take a look at how far the sector has come since the magazine’s inception in 2003, share personal career highlights and reveal their plans and ideas for the future.

View next: Lynne McNees

Originally published in Spa Business 2023 issue 3

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