24 May 2024 World leisure: news, training & property
 
 
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SELECTED ISSUE
Spa Business
2023 issue 2

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Leisure Management - MyBlend: A new vision of beauty

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MyBlend: A new vision of beauty


Clarins has elevated its myBlend brand with new tech and formulations, as well as forging powerful alliances with global spa partners

A state-of-the-art LED mask delivers professional results in-spa and at home photo: CLARINS
La Maison myBlend in Paris offers the full brand experience photo: CLARINS
myBlend satisfies each customer’s unique skincare needs photo: CLARINS

Pioneer brand of the Clarins group, myBlend, has relaunched under the direction of Dr Olivier Courtin, MD of Clarins and founder of the myBlend brand.

Leveraging the research capabilities of Clarins’ Laboratories, Courtin has redefined the limits of the holistic myBlend system, introducing innovations to increase its effectiveness.

Consumers using myBlend now get holistic support with their skincare, including high-tech diagnostics delivered by the mySkinDiag system, supplements to nourish the skin from within, a comprehensive skincare line, a collection of tech beauty tools – including a state-of-the-art LED mask – and a suite of spa treatments.

Ultra personalisation
With an increased focus on personalisation, Courtin has created mySkinDiag – an app which uses photo analysis combined with a lifestyle questionnaire to prescribe customised treatment pathways.

myBlend is responsive to the uniqueness of each customer’s skin and lifestyle and the precise skin diagnostics delivered by mySkinDiag are identified by a proprietary algorithm, combining the picture analysis with a thorough assessment of the skin to deliver a unique beauty routine recommendation.

“When creating myBlend I wanted to bring comprehensive skincare with maximum effectiveness to the reach of women everywhere,” explains Courtin. “This includes high-performance cosmetics with formulations based on the power of peptides, cutting-edge technologies in combination with tailor-made treatments and food supplements for visibly more healthy, beautiful and radiant skin. I also wished for myBlend to be responsible and committed to the planet and to women,” he says.

“My goal is to offer women the most effective and respectful solution for achieving wellbeing and visibly transformed skin quality in complete safety.”

myBlend – Powering spa innovation
myBlend’s ultra-premium spa offering, which delivers high-end treatments using the myBlend line of products, is distinguished by a harmonious blend of relaxation, expert manual procedures, super-concentrated formulas and cutting-edge technology.

Cell Synergy professional equipment, developed exclusively for myBlend, offers a wide range of treatments, such as radiofrequency, electrostimulation, electroporation and cryo aesthetics, delivering an optimum balance of efficiency, respect for the skin and restorative wellbeing.

myBlend is forging strong partnerships with spas, sharing expert training, support with strategy and customised 360° marketing plans. This has earned the trust of some of the world’s most venerable operators, such as the Ritz-Carlton Toronto, Le Royal Monceau – Raffles Paris, the St Regis Florence, and Four Seasons Mauritius & Seychelles.

More: www.my-blend.com | morgan.lefrancois@clarins.com

photo: Fred

"My goal is to offer women the most effective, respectful solution for achieving wellbeing and visibly transformed skin quality" – Dr Olivier Courtin

myBlend
High standard of CSR
• Committed to the skin

myBlend formulas include 93 per cent natural ingredients, are devoid of contentious ingredients and are respectful of the skin’s microbiome

• Committed to the planet

Local and transparent manufacturing and sourcing with glass, pure aluminium or FSC-certified, 100 per cent recycled and recyclable cardboard packaging. See our transparency map at www.my-blend.com/en/our-commitments

Inside-out beauty
The myBlend equation
• NUTRI

Water-soluble daily supplements full of micronutrients and prebiotics to nourish the skin from within

• DERMA

A comprehensive skincare line-up of 23 formulations to strengthen and protect the skin and target specific concerns

• TECH

Beauty tools to enhance the effectiveness of skincare and a state-of-the-art LED mask offering professional results at home

Scan with your phone camera to find out more about myBlend


Originally published in Spa Business 2023 issue 2

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