22 Sep 2023 World leisure: news, training & property
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Health Club Management
2023 issue 2

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Leisure Management - Julie Rice and Elizabeth Cutler

HCM People

Julie Rice and Elizabeth Cutler

When we founded Soul Cycle, we realised that riders came for the workout but stayed for the connections

Julie Rice and Elizabeth Cutler’s new vision is Peoplehood Photo: Peoplehood
The club concept has been launched to help address the human connection crisis brought about by the pandemic Photo: Unsplash/Priscilla du Preez
The business has a location in New York City, as well as offering online classes Photo: Peoplehood
Rice (left) and Cutler (right) – moving into wellness Photo: Peoplehood
Photo: Peoplehood

The founders of cult fitness and lifestyle brand Soul Cycle, have announced the launch of their latest venture, Peoplehood.

They describe the concept as a guided group conversation practice that equips people with space, support and skills to build deeper, more meaningful relationships and live happier, healthier lives.

Peoplehood has been conceived to create a trusted and safe environment for its members to share freely and listen deeply with others – virtually or in person.

Focused on community and connection, Peoplehood is available globally on the www.peoplehood.com digital platform and at the company’s flagship location in New York City. This new bricks-and-mortar site features a coffee bar, a retail shop and an event space for special member programming.

The experience
During 60-minute guided group conversations called Gathers, participants practise active listening.

Each session includes an intention, thought-provoking prompts, de-stressing breathwork and feel-good music. A peer-to-peer structure and thematic dialogue have been chosen to spark self-awareness, change perspectives and lead to inspiring moments.

Gathers are led by guides who are described as “super connectors, natural storytellers and empaths”. They’re hand-selected and trained to bring the Gather experience to life.

At this time, Gathers are offered in two formats: Peoplehood, where members come solo, meet new people, make time to process life, and hear themselves think and Couplehood, where people come with their partner to enjoy intentional time communicating and connecting. There’s also a Peoplehood @work programme targeted at the corporate wellbeing sector.

“Peoplehood @Work is a guided team conversation practice”, say Rice and Cutler. “We partner with HR people and culture leaders to develop bespoke programmes that create long-lasting change.”

On the consumer side, monthly memberships start at US$95 (£78, €90) for Peoplehood and US$145 (£120, €137) for Couplehood.

Three-Gather introductory packages are available starting at US$55 (£45, €52) for Peoplehood and US$85 (£70, €80) for Couplehood.

The inspiration
“In a world that’s more digitally connected than ever, there’s a human connection crisis and studies show healthy relationships are the number one way to improve our overall physical and mental health,” said Cutler.

“It’s been a three-year journey conducting research, sourcing data and learning from experts to build a tool that empowers people to form new habits and build high-quality human connections,” she said. “We’re thrilled to finally introduce Peoplehood to the world.”

The new wellness club draws on communication techniques and methods Rice and Cutler learned firsthand while working with relational health experts. While establishing the Soul Cycle empire, the duo worked with a life coach to help them work through the trials and tribulations of running a business together.

“When we founded Soul Cycle, we realised that riders came for the workout but stayed for the connections they created in the studios. Soul Cycle helped people build better relationships with themselves and others,” said Rice.

“In 2023, coming out of the global pandemic, people feel lonelier and more isolated than ever. With Peoplehood, we hope relationships become prioritised just as much as daily fitness.

“Peoplehood is not therapy, but it’s certainly therapeutic and intended to complement people’s portfolio of physical, mental and social health practices.”

More: www.peoplehood.com

Originally published in Health Club Management 2023 issue 2

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