01 Feb 2023 World leisure: news, training & property
 
 
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Attractions Management
2022 issue 2

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Leisure Management - Museums & Heritage Awards

Awards

Museums & Heritage Awards


The Museums + Heritage Awards – the Oscars of the museum world – celebrate the best in the world of museums, galleries, and cultural and heritage centres. We check out the 2022 winners

The immersive experience offers a new way to enjoy Casa Batlló Photo: Casa Batlló. Pere Vives

The Museum + Heritage Awards were presented in London in May, with winners including the National Trust; Casa Batlló immersive Gaudi experience in Barcelona, Spain; the Manchester Jewish Museum in the UK; and the Fashion Museum, Bath, UK.

The judging panel was chaired by ALVA CEO Bernard Donoghue, and consisted of Dame Diane Lees DBE, Sara Wajid, Maggie Appleton MBE, Dr Matthew Tanner MBE, Sam Mullins OBE, Caro Howell and Stephen Duncan.

Hosted by comedian, podcaster and history presenter Iszi Lawrence, the awards followed the first day of the Museums + Heritage Show, which returned to London for the first time since the COVID-19 pandemic began.

INTERNATIONAL EXHIBITION OF THE YEAR
Casa Batlló Immersive Experience
Casa Batlló, Barcelona, Spain

Launched in 2021, this immersive experience uses technology to provide visitors with a glimpse into Gaudi’s mind. Features include the Gaudi Dome – an immersive room with more than 1,000 screens that explores what inspired Gaudi – and the Gaudi Cube, a six sided LED cube that enables visitors to ‘enter Gaudi’s mind and see reality with his eyes’.

Why the judges chose this winner:

The judges were impressed by the intelligent interpretation demonstrated and its creative response which felt very genuine. Combining a clever use of technology with layers of storytelling, there is no doubt that Gaudi would have appreciated it.

The experience fuses technology, heritage and art / Photo: Casa Batlló. Pere Vives
Photo: Casa Batlló. Pere Vives
FUNDRAISERS OF THE YEAR
Fashion Museum Bath Buy a Bag Campaign
Bath, UK

Bath Fashion Museum launched a ‘Buy-a-Bag’ fundraising campaign to provide 1,400 archival garment bags to help protect its collection when it is moved from the Assembly Rooms to its new home in spring 2023.

Donors were able to donate bags in exchange for a range of rewards, including access to a late-night event, private tours of the museum galleries and a Fashion Museum guidebook and tote bag. The goal of £17,500 was successfully raised by the campaign.

Why the judges chose this winner:

“The judges cited this courageous digital-first crowd-funder campaign as being simple, effective and brilliant. It is everything you would hope to see in a winning campaign!”

BEST USE OF DIGITAL – INTERNATIONAL
DMW Creative, on behalf of The Irish National Stud Company, Ireland
Irish Racehorse Experience, National Stud, Tully, Co Kildare, Ireland

The Irish Racecourse Experience, which opened in June 2021 in Co Kildare, combines gaming technology with live video, audio and graphics to take visitors on a journey through the history and heritage of the Irish thouroughbred sector. Visitors can watch a foal being born, learn tips from top trainers, and are given the chance to ‘own, train and ride their own thoroughbred racehorse, culminating in a thrilling real-time race.’

Why the judges chose this winner:

“The judges were impressed by the clever and engaging way this winning project wove the exhibition’s narrative into a fun, interactive experience.”

The Irish Racecourse Experience won Best Use of Digital / Photo: DMW Creative
COMMUNITY ENGAGEMENT PROGRAMME OF THE YEAR
York Archaeological Trust Archaeology on Prescription
York, UK

Archaeology on Prescription is an innovative project run by York Archaeology which sees participants work with archaeologists to improve their health and well-being, as well as learn new skills in archaeology. Local residents are also encouraged to get involved to help create the most detailed picture possible of life in this part of the city from the medieval period to the modern day.

Why the judges chose this winner:

“The judges were impressed by this simple, strong, confident concept, one which is not limited in ambition or scope. Intelligent thinking lies behind the long-term, strategic approach to the design of this impressive programme. It is both impactful and scalable and is actively changing lives.”

TEMPORARY OR TOURING EXHIBITION OF THE YEAR (Budget greater than £80,000)
Sponsored by The Shipping Monster
Colchester + Ipswich Museums Power of Stories
Christchurch Mansion, Ipswich, UK

In 2021, the Power of Stories exhibition at Christchurch Mansion brought together film costumes, historic museum objects and local stories to create a display exploring storytelling and identity. This exhibition featured three iconic costumes from Marvel Studios’ Black Panther as well as Marvel comics, historic museum objects and local stories.

Why the judges chose this winner:

"The judges were impressed by how brilliantly the Power of Stories connected with its community. They felt it was genuinely powerful and demonstrated a clear and lasting benefit. Delivered on a budget which only just took them into this category, this block buster was extremely good value as well as being both surprising and smart."

The Power of Stories: “Surprising and smart” / Photo: Megan Wilson
CAFÉ OR RESTAURANT OF THE YEAR
Manchester Jewish Museum, Manchester Jewish Museum Café
Manchester, UK

Opened in 2021, Manchester Jewish Museum’s cafe serves a contemporary vegetarian kosher-style menu using local produce and authentic Jewish and vegetarian ingredients, and helps visitors to learn about the history and traditions of Jewish food.

Why the judges chose this winner:

“Successfully connecting the food offer with the museum’s ethical framework and purpose, the judges were impressed by this intrinsic link, which ensures the café offer is so much more than just an extension of the visitor experience.”

The vegetarian Manchester Jewish Museum Café / Photo: Chris Payne
LEARNING PROGRAMME OF THE YEAR
Foundling Museum Tracing Our Tales
Foundling Museum, London, UK

Run by the Foundling Museum, Tracing our Tales is a ‘ground-breaking three-year project to develop a bespoke, paid training and mentorship programme for care-experienced young adults,” with funding from Oak Foundation and ICAP.

Why the judges chose this winner:

Innovative and highly relevant to the core purpose of the Foundling Museum and its collection, this winning programme provides meaningful learning opportunities, and has demonstrated how it has positively impacted its participants.

PARTNERSHIP OF THE YEAR
Oxford University Museum of Natural History Meat the Future: A partnership to feed minds and bodies
Oxford, UK

Meat the Future was a ‘challenging’ exhibition that ran at Oxford University Museum of Natural History from May 2021 to January 2022 with the aim of giving visitors food for thought about how the production and consumption of animal products affect people and the planet.

Why the judges chose this winner:

A brilliant example of a completely mutual and cross-dependent partnership. Meat the Future successfully combined research, engagement and commerce in an immersive and involving experience.

PERMANENT EXHIBITION OF THE YEAR
Sponsored by Displayways
Imperial War Museums, Second World War and The Holocaust Galleries
London, UK
Andrew Lee / Ralph Appelbaum Associates

IWM London opened the new Second World War and The Holocaust galleries in October 2021. Spanning two floors, these huge new galleries bring together the stories of real people from diverse communities to examine the complex relationship between the Holocaust and the course and consequences of the Second World War.

Why the judges chose this winner:

“An outstanding game-changing, global exhibition, with decolonisation at its forefront. Embracing many difficult stories, juxtaposing them and blowing apart the traditional narrative. The Second World War and the Holocaust Galleries literally and figuratively, bring global and personal stories of humanity and inhumanity, into the light.”

These new galleries "bring personal stories into the light" / Second World War Galleries at Imperial War Museum London. Andrew Lee / Ralph Appelbaum Associates
Second World War Galleries at Imperial War Museum London. Andrew Lee / Ralph Appelbaum Associates
Second World War Galleries at Imperial War Museum London. Andrew Lee / Ralph Appelbaum Associates
TEMPORARY OR TOURING EXHIBITION OF THE YEAR (Budget under £80,000)
Sponsored by The Shipping Monster
Museum of Homelessness Secret Museum
London, UK

In November 2021, the Museum of Homelessness ran an 11 day Secret Museum, which they described as part treasure hunt, part immersive experience, part theatre, part museum experience. The experience featured objects and stories from homeless people, activists and community organisers.

Why the judges chose this winner:

“Secret Museum is a project which courageously redefines what exhibitions can be. It is truly ground-breaking and is creative, thoughtful and raw. The judges felt that it paves the way and shows what can be done by being proactive and disruptive.”

The Secret Museum shared stories of homelessness / Photo: Lucinda MacPherson
RESTORATION OR CONSERVATION PROJECT OF THE YEAR
The Churches Conservation Trust in partnership with Mosedale Gillatt Architects and Historic Properties Restoration Ltd
Turning a dream into a reality – restoring 1719, Sunderland
Why the judges chose this winner:

The judges were impressed by this hugely complex and challenging project. It had a team of more than 200 people, who worked to deliver conservation-led restoration, which was sensitively executed with a big heart and deep and broad community engagement.

SUSTAINABLE PROJECT OF THE YEAR
Sponsored by National Lottery Heritage Fund
Discovering 42, Reimagining Reality
MARKETING + COMMUNICATIONS CAMPAIGN OF THE YEAR
Joint Winner:

Kiplin Hall and Gardens, Kiplin goes local

Joint Winner:

Imperial War Museums, IWM London’s Second World War and The Holocaust Galleries

VOLUNTEERS OF THE YEAR
In partnership with Association of Independent MuseumsWinner: Cleveland Pools Volunteer Team, Cleveland Pools Trust
Winner: Cleveland Pools Volunteer Team, Cleveland Pools Trust
SHOP OF THE YEAR
Winner: Beamish, The Living

Museum of the North, 1900s Town Market Stalls at Beamish, The Living Museum of the North

SPECIAL RECOGNITION AWARD 
National Trust
The Trust saw a 383% rise in online donations during the pandemic / Photo: Chris Lacey

The Special Recognition Award was nominated by the judges, and is made to an individual or organisation which they feel have done extraordinary work or made a significant positive impact on the sector.

Why the judges chose this winner:

“The National Trust has demonstrated its conviction to tell the authentic, sometimes uncomfortable, stories of its collections, places and people in an unwaveringly impressive and inspirational way.”

Bernard Donoghue nomimated the National Trust for the award / Photo: Andrew Butler
The judges called the National Trust "inspirational" / Photo: Arnhel de Serra
VISITOR WELCOME AWARD
Winner: History of Science Museum Front of House Team
University of Oxford, Oxford, UK
BEST USE OF DIGITAL – UK
Winner: Commonwealth War Graves
Commission War Graves Week

Originally published in Attractions Management 2022 issue 2

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