It has toured world cities including New York, Las Vegas, Boston, Tel Aviv, Beijing, Naples and London, and now Van Gogh: The Immersive Experience digital art experience has launched in Bristol, UK.

Capitalising on the current popularity of immersive art shows, the exhibition’s highlight is a 20,000sq ft light and sound show featuring floor-to-ceiling digital projections of many of Van Gogh’s best known works.

The experience also features galleries exploring the life, works and techniques of Van Gogh, as well as a drawing studio and a VR experience that guides the viewer through a 10-minute journey on “a day in the life of the artist, providing a chance to discover the inspiration behind some of his most beloved works including Vincent’s Bedroom at Arles, and Starry Night Over The Rhone River.”

The work of entertainment producer Exhibition Hub together with entertainment discovery platform Fever, Van Gogh: The Immersive Experience premiered in a cathedral in Naples, Italy, in November 2017. It has since toured the US and Europe, as well as Tel Aviv and Shanghai.

Animated visuals for Van Gogh: The Immersive Experience were created in collaboration with digital media artists Dirty Monitor.

Immersive art experiences represent a hugely popular trend in attractions, with innovations in VR and AR technology driving the market, which promises to offer new perspectives on art and artists.

Other successes include Meow Wolf’s Omega Mart, Las Vegas, US; teamLab’s permanent museum in Tokyo, Japan; Steve Kopelman’s Seisique in Houston, US; and Superblue Miami, US.