17 Aug 2022 World leisure: news, training & property
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Health Club Management
2022 issue 3

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Leisure Management - Freemotion: a truly interactive, connected experience

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Freemotion: a truly interactive, connected experience

Thrive Gym is the UK’s first commercial gym to offer fitness experiences from Freemotion and iFIT, which offer connected experiences for members

Thrive Gym offers an engaging, connected experience with Freemotion and iFIT photo: Freemotion
Members can travel the world immersively photo: Freemotion

Thrive Gym in Rawtenstall, Lancashire, is a destination dedicated to helping the Rossendale Valley community improve physical health and mental wellbeing.

Operating on a no-contract basis, Thrive opened earlier this year and offers flexibility for its members to train in ways that fit their lifestyles.

The £1m club has an expansive gym, three studios – hosting classes from yoga and Pilates to indoor cycling – a healthy eating cafe, juice bar, solarium and a unisex barbershop.

To create a highly engaging, connected, interactive fitness experience, Thrive secured a partnership with Freemotion, becoming the first UK commercial gym to benefit from offering members the full scale of iFIT’s award-winning, on-demand platform.

At the heart of the gym experience is a wide range of Freemotion equipment – from incline trainers and treadmills to ellipticals and indoor bikes – which connect Thrive members to iFIT’s global community of 7.3 million users in 120 countries.

Live and on-demand
Through the Freemotion kit, members have unlimited access to thousands of live and on-demand, coach-led workouts, filmed in the world’s most breathtaking destinations. In addition, the 20,000 sq ft gym also includes inclusive cable strength training Freemotion machines, which are ideal for members of all fitness abilities, including those with disabilities.

“You’ve got to look at everybody’s needs and think about all demographics,” says Tony Ali, Freemotion’s country manager. “Everyone deserves a community – these are the values Thrive holds. They’re not faceless. Members are always greeted with a smile.

“Every member can access a fitness experience like no other and have the opportunity to travel the world without leaving Lancashire. Through the Freemotion and iFIT experience, Thrive members work out around the world alongside hundreds of top athletes and celebrity trainers who’ll adjust the equipment to match the on-screen terrain.

“Another reason the team at Thrive chose Freemotion for its members was because of its progressive, accessible strength training equipment. These machines are brilliant for anyone undergoing rehab or training after an injury,” said Ali.


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"Every member can access a fitness experience like no other" – Tony Ali

Originally published in Health Club Management 2022 issue 3

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