17 Aug 2022 World leisure: news, training & property
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Health Club Management
2022 issue 3

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Leisure Management - Funxtion unveils new Portal


Funxtion unveils new Portal

Funxtion’s new Portal enables operators to react more quickly to the needs of their customers, says Ernst de Neef

The new Funxtion system gives high level consumer insights PHOTO: Jacob Lund/shutterstock
The Portal enables operators to access a wealth of data

Funxtion is enhancing its platform with an emphasis on making it easier for brands to attract and retain members using customer-generated data and content.

The pandemic has accelerated the need for operators to understand the needs and wishes of customers across all channels in order to provide real added value. Despite operators working hard to create enough content to satisfy their customers, they’re still missing the data and insights to deliver a personalised service that reflects their members’ unique preferences and interests.

Data-driven content
Funxtion’s new direction will make use of the full potential of smart data to help operators compete against challenging fitness competition online.

All Funxtion, third party and client-created content that’s uploaded to the platform will be combined into one structure and measured in the same way, regardless of whether it’s an on-demand class, workout, training plan, or single exercise.

This will unlock the potential for operators to access a wealth of data they can use to determine what content matches their customer demands and what will increase the chances of their members returning.

In light of constantly changing customer demands, Funxtion’s vision is to open up the potential for predictive modelling that helps operators quickly react to what their customers are going to request and in what quantities. To facilitate this, Funxtion will focus on allowing operators to combine on-demand classes and workouts to create specific training plans, as well as uploading and creating other user-driven materials, such as new member onboarding programmes.

Easy integration
Funxtion’s enhanced platform allows operators to access and play data-driven content via an enhanced API that supports SDK, mobile, web and in-club applications. This pivot amplifies Funxtion’s 360º vision by facilitating intelligent content across all platforms, opening up the opportunity for existing partners in the fitness industry and new markets that need smart content.

More: www.funxtion.com

"Smart content is the future of fitness, with the potential to impact exercisers in the same way that targeted ads revolutionised the online advertising industry" – Ernst de Neef, CEO

Originally published in Health Club Management 2022 issue 3

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