22 Sep 2023 World leisure: news, training & property
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Health Club Management
2021 issue 11

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Leisure Management - Pulse: The premium touch

Supplier showcase

Pulse: The premium touch

Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness

Pulse Fitness created the new club’s branding and its gym layout photo: Pulse Fitness/PREMIER GYM + FITNESS

After spotting a gap in the local market, Stuart McDowell and his investors had a vision to create a premium, high-end club for the area.

They turned to Pulse Fitness for support and were highly impressed by the design skills and technologically advanced equipment on offer.

The facility has been designed by Pulse Fitness to the highest standards, with a striking black and green aesthetic. Pulse Fitness was responsible for branding and creating 3D designs of the facilities, as well as the layout of the gym.

The club has been kitted out with equipment from Pulse’s premium cardio and strength lines in sand black. These come with 18-inch touch-screen consoles. The club is also home to a dedicated functional training space with a bespoke rig.

Members are able to enjoy the atmospheric, nightclub-like spinning studio, complete with state-of-the-art Pulse Fitness spin bikes and fluorescent green lighting in keeping with the space.

A connected solution
Part of the reason Pulse Fitness was awarded the contract was due to its fully connected fitness offering. McDowell and his team were impressed to see that members are able to log and track their activity in the gym, as well as being able to use the internet, watch Netflix, stream online workouts and log into social media while exercising.

They also now have access to Trakk, the new Pulse Fitness app, which enables them to monitor their progress and devise their own workout plans in pursuit of their fitness goals.

Trakk also enables the team to improve interaction on the gym floor, thanks to its simple colour-coded system that identifies at-risk members and provides a summary of previous contact.

Through Trakk, the Premier Gym + Fitness team can also send personal or automated messages, to help engage members.

“The team at Premier Gym + Fitness share our passion for quality and innovation and it has been a privilege to supply them with our market-leading equipment,” says Richard Sheen, commercial sales director for Pulse Fitness. “Our team has worked hard to bring Stuart’s vision to life which has resulted in a fantastic high-end club for the local community.”

More: www.pulsefitness.com

"The team at Premier Gym + Fitness share our passion for quality and innovation," –  Richard Sheen, Pulse Fitness

Originally published in Health Club Management 2021 issue 11

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