06 Jul 2022 World leisure: news, training & property
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Health Club Management
2021 issue 11

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Leisure Management - Funxtion



Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player

Virtual Player content is delivered via multiple screens in the gym, which are supplied by Fuxtion PHOTO: FUNXTION/LIFEFIT GROUP
Staff control the digital content via a dashboard photo: PHOTO: FUNXTION/LIFEFIT GROUP

Funxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes.

Multiple screens (provided for Fitness First Germany by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience.

Constant visual excitement
The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts and logo.

“Digital instruction is the next phase of evolution in gym floor training,” says Martin Seibold, CEO of LifeFit Group, the owner of Fitness First Germany. “Providing our members with access to high-quality, digitally-streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards an individual goal.

“We’re constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members,” says Seibold, “while also maintaining our position as one of the sector’s innovation frontrunners.

“Group training on the gym floor has been a core component of our offer for many years and is still highly valued by our members. This latest integration with Funxtion enhances the already successful format and elevates the member experience to a whole new level.”

Rolling out the tech
The rollout, which began during lockdown at the end of 2020, gives all the brand’s members access to the new experience across 50+ clubs.

Ernst De Neef, CEO of Funxtion, says: “Fitness First has been sharing our content via its member app for a while, so all the exercise demonstrations displayed by the multi-screens in its clubs will already be familiar. This demonstrates a strategic digitalisation journey and provides a valued continuity, highlighting to members the brand’s commitment to the ongoing enhancement of their experience.”

Seibold concludes: “Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago.

“In-person coaching by our rockstar trainers will remain a core component on our gym floors, supported by a growing arsenal of digital tools. Funxtion is leading the charge in the creation and implementation of quality fitness content, all of which can be custom-branded, so the partnership makes perfect sense.”

• To find out more about Funxtion’s Multiscreen Virtual Player solutions, visit www.HCMmag.com/funxtionvirtual


"This upgrade highlights to members the commitment to the ongoing enhancement of their experience," –  Ernst De Neef, CEO, Funxtion


"Digitalisation is enabling gyms to create inspiring, customer-centric experiences that could not have been imagined even a few years ago," –  Martin Seibold, CEO, LifeFit Group

Originally published in Health Club Management 2021 issue 11

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