25 Jun 2021 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine

SELECTED ISSUE
Health Club Management
2021 issue 4

View issue contents

Leisure Management - Funxtion: NonStop workouts

Supplier showcase

Funxtion: NonStop workouts


Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains

NonStop Gym currently has 18 locations in Switzerland photo: FUNXTION
NonStop Gym is using tech by Funxtion to deliver digital photo: FUNXTION

Funxtion has partnered with NonStop Gym, a chain of 24/7 clubs in Switzerland, to create NSG Training, a custom-branded member app that extends brand influence beyond the walls of its facilities and enables members to access pre-loaded workouts and training plans anytime, anywhere.

Like so many operators, during extended periods of lockdown, NonStop Gym needed to find a quick, effective and professional means of maintaining engagement with members. However, they weren’t looking for a quick fix.

They wanted to invest in a sustainable solution that would answer an immediate need, but would also enhance their in-club experience once facilities re-opened. This is what we created.

Custom branded app
We were able to launch a custom branded app that immediately supported the ongoing training needs of members and offered access to challenges which promoted and enhanced community engagement.

Our extensive pre-recorded library of beautifully shot exercises and workouts provided members of all abilities with fingertip access to a huge array of options, from HIIT to Yoga and from abdominal blasts to mindfulness sessions.

The app, which is available in German, French and English, went live in February 2021 and is available to both iOS and Android users.

Today’s members expect their gym to offer a digital solution. This is not going to end with the pandemic. For people to commit to a training plan long-term, exercise needs to be seamlessly integrated into their daily routine. For this to happen, there needs to be a high degree of flexibility in terms of access to professional, trusted, fitness content.

Investment in wraparound provision is no longer a nice to have, it’s now the base level expectation of gym members.

photo: FUNXTION

"Investment in wraparound provision is no longer a nice to have, it’s now the base level expectation of gym members"

– Ernst De Neef, CEO FunXtion


Originally published in Health Club Management 2021 issue 4

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd