25 Jan 2021 World leisure: news, training & property
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Health Club Management
2020 issue 10

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Leisure Management - Bold Move


Bold Move

Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones

The gym is now divided into zones for functional fitness, strength and conditioning and stretching PHOTO: TECHNOGYM
Ruskin Fitness Club used the lockdown to refresh and renovate the club with new equipment PHOTO: TECHNOGYM
Excite Live allows users to personalise their training, as well as accessing a complete range of content PHOTO: TECHNOGYM
The new gym has been completely reconfigured with Technogym equipment PHOTO: TECHNOGYM
Excite Live offers full tracking and training personalisation with Mywellness Photo: Technogym

The doors of Ruskin Fitness Club in St Helen’s may have been closed during lockdown, but plenty was going on behind the scenes. An impressive refurbishment has transformed this popular fitness club into an enviable facility of 4,300 sq ft, full of the latest Technogym equipment.

Stephen Palfrey, operations director, said: “We took the opportunity to advance our refurbishment plans while we were forced to close during lockdown.

“A refurbishment of this scale was a bold move given the uncertainty around when the industry would reopen, but we felt our plans had to be ambitious to give members the all-encompassing modern health and fitness facility they deserve.”

Ruskin Fitness Club has always placed the wellbeing of members at its core. The large-scale remodelling brings something unique to the area, so members can benefit from a new and holistic fitness offering.

The gym floor has been zoned into separate spaces and kitted out with the latest equipment from Technogym.

In the zone
The refurbishment involved a total redesign and luxury refit of the interior space. Alongside a new reception area and healthy-eating café, the gym has been divided into dedicated areas for functional fitness, strength and conditioning, and stretching, making it a more enjoyable space to use. The changing rooms have been expanded, two studio spaces transformed and a tranquil spa area has been developed to enhance the club’s wellness offering.

Personalisation with Excite Live
The club chose to partner with Technogym, becoming one of the first in the country to feature the new Excite Live range of innovative cardio equipment.

“We really wanted the renovated club to be the best in the area, offering something special to our members,” said Stephen. “Not only have we upgraded to include the latest Technogym strength and functional equipment, but we are also proud to have invested in the Excite Live cardio kit which adds a new dimension to our members’ training.”

Excite Live allows users to personalise their training, as well as tapping into a huge range of content, accessing virtual coaching and even having the virtual experience of training outdoors in exotic locations, thanks to advanced technology.

Ruskin’s choice of Excite Live cardio equipment, functional exercise kit, resistance training equipment and plate-loaded machines from Technogym shows how serious the team is about creating the ultimate customer experience.

Technogym partnership
Such a large-scale refurbishment takes time, but Palfrey says he was pleasantly surprised to discover that lockdown didn’t create any unwanted delays.

“I did wonder if our plans could be achieved in time during lockdown, but Technogym reassured me from the start that they would work to our deadlines,” he said.

“Of course, on-site meetings had to become remote, but this meant decisions could be made quickly. The Technogym team were true to their word, and everything ran to time. We’re very grateful to them for their support and expertise.”

More: www.technogym.com/HCM

Originally published in Health Club Management 2020 issue 10

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