07 Jul 2020 World leisure: news, training & property
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Health Club Management
2020 issue 4

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Leisure Management - Digital ecosystem

Sponsored briefing

Digital ecosystem

Matrix Connected Solutions helps Roko deliver a digital member experience beyond the four walls of the clubs

Matrix selected 28 pieces of CV equipment for Roko
Matrix selected 28 pieces of CV equipment for Roko
The Matrix equipment connects to the Personal Trainer Portal
The Matrix equipment connects to the Personal Trainer Portal

Matrix Fitness are proud to have completed an upgrade of the fitness facilities for Roko Health Clubs at Chiswick Bridge and York, which now offer a premium, fully connected and wraparound member experience 24/7.

The team at Roko were looking for a supplier that could provide modern CV and strength equipment that not only looked fantastic, but also performed to a high standard and was easy to use.

The equipment also had to have a great reporting offering, engage members for longer and help them reach their goals.

Neil Stanton, operations director at Roko Health Club comments: “We wanted to take our member experience beyond the four walls of the club and integrate more with their everyday active life. A digital offering is now essential as people live an entirely connected life and data is an integral part of helping them become the best they can be.”

“We decided to install the Matrix 7xi cardio and ultra-strength range,” he said, “as the Matrix connected solutions available with this equipment seamlessly integrates a digital experience for our members – one that we can view via the Roko App – and connects with third-party fitness tracking apps to allow us to programme, manage and support our members’ entire fitness journey.”

Equipment choices
Matrix carefully selected 28 pieces of equipment from its 7xi cardio range for both the Chiswick and York sites. These come complete with touch screen, wifi connectivity, Netflix and social media access. Furthermore, the cardio machines enable users to access the Matrix Fitness Sprint 8, a 20-minute high-intensity interval training programme that is scientifically proven to boost energy, reduce body fat and promote lean muscle.

The equipment offers users the Matrix Personal Trainer Portal, which allows access to a complete library of workouts and links to personal trainer expertise to help maximise their workout.

It was the Matrix Personal Trainer Portal that really grabbed the attention of the Roko team, as the system allows them to track how members are performing in relation to goals that have been set by their personal trainer.

The system also allows Roko to group members according to their goals, and communicate workouts, challenges and information that’s most relevant to them.

First in the UK
The Roko clubs were among the first in the UK to have Matrix’s new connected strength line, with 18 items each being installed. The range allows the team at Roko to offer their members a guided, fully-connected strength training experience.

The range is perfect for both newcomers and more experienced members, as the equipment tracks repetitions, activity time and rest time. Members are able to define their physical transformation target, receive step-by-step instruction and identify their benchmark weight to begin a personalised progression programme that helps them reach their goals.

Finally, the connected strength line provides 8-12 weeks of personalised progressive workouts that can be specific to ‘endurance’, ‘strength’ or ‘build’ goals, all fully endorsed by the National Strength and Conditioning Association.

“As a premium health club, we pride ourselves on providing a five-star fitness experience for our members,” says Stanton. “Matrix Fitness’ scientifically-advanced range of strength and cardio equipment will not only provide our members with the best tools for their training, but are also full of features which are new, exciting and provide extra functionality for their workouts.”

“The team at Matrix proved to us throughout the purchasing process that their product range had everything we needed and their ability to respond to our specific development needs was unmatched. We are very impressed.”

“We’re pleased to have entered this new partnership with Roko Health Club and to be able to offer them a complete solution that will allow the team to truly attract, engage and retain their members at Chiswick Bridge,” says Paul Jones, key account manager for Matrix Fitness.

Matrix Connected Solutions is a fully integrated digital ecosystem that enhances the way machines are managed, members are motivated and the club brand is promoted.

Connected Solutions is a broad name for a large portfolio of products. All Matrix products support and facilitate Connected Solutions.

Data captured through these touch-points provides the operator with high-level insight and intelligence into their membership base; supporting business objectives through trackable statistics.

TEL: 01782 644900
EMAIL: info@matrixfitness.co.uk
WEB: www.matrixfitness.co.uk

Originally published in Health Club Management 2020 issue 4

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