04 Dec 2021 World leisure: news, training & property
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Attractions Management
2018 issue 2

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Leisure Management - Picsolve

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Picsolve offers an immersive experience beyond the traditional green screen

Picsolve’s Experience Wall offers visitors a fun and interactive photo opportunity at Madame Tussauds in London
Picsolve’s Experience Wall offers visitors a fun and interactive photo opportunity at Madame Tussauds in London
David Hockley, Picsolve

Capturing a visitor’s image while visiting an attraction is a staple offer for any operator.

However, over time, visitors have been getting used to the traditional green screen set-up and many see it as a forced activity rather than something they actively engage with. Attractions worldwide have been looking for the next step forward in innovative content capture that is engaging and compatible with their experience or theming, but can also cope with high footfall.

Thanks to its acquisition of Freeze Frame, Picsolve’s patented Experience Wall technology solves these issues and offers visitors an immersive and seamless capture experience.

How does it work?
A collection of floor-to-ceiling HD screens forms the backdrop of the Experience Wall, replacing the traditional green screen. Visitors stand in front of the Wall as they would normally. However, the content of the screen is fully customisable to fit the attraction’s theme and brand messages. Engaging content encourages visitors to interact with the photographer and the attraction. When the photo is taken, visitors are unaware that the Wall behind them turns green for a split second, allowing for post-production effects to be applied.

The Experience Wall can be seen at global destinations, including the iconic One World Observatory, New York. The latest installation can be found at Madame Tussauds London.

David Hockley, CEO at Picsolve, says: “We are hugely excited to be launching the Experience Wall in Europe. Madame Tussauds London is one of the most recognisable destinations in Europe and we believe this is the ideal opportunity for us to cement Picsolve’s position as the number one content creation partner for world class destinations”.

Key benefits:
• Immersive capture experience
• Fully customisable content
• Ideal for world-class attractions

Visit the Picsolve team at booth #705 at the Asian Attractions Expo to find out more about the Experience Wall the company’s other new content capture experiences.

attractions-kit keyword: PICSOLVE

Originally published in Attractions Management 2018 issue 2

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