18 Nov 2019 World leisure: news, training & property
Sign up for FREE ezine

Attractions Management
2017 issue 4

View issue contents

Leisure Management - Alterface - Erratic Fantastic

Promotional feature

Alterface - Erratic Fantastic

Alterface launches Erratic® Ride, the first non-linear, mixed-media, interactive ride on the market, with the first set to open at Walibi in Belgium

Alterface’s proprietary world of Popcorn Revenge can fit a wide range of movie-inspired themes (c) 2017 Alterface. All Rights Reserved.
Alterface’s proprietary world of Popcorn Revenge can fit a wide range of movie-inspired themes (c) 2017 Alterface. All Rights Reserved.
Benoit Cornet, CEO and founder of Alterface
ETF’s Multi Mover trackless vehicles complete the ride
Projection mapping and cutting-edge special effects bring each scene to life in Alterface’s Erratic Ride experience

Alterface Projects, the media-based attractions manufacturer and technologies specialist, has launched a groundbreaking and unmatched interactive experience: Erratic® Ride.

It’s the first non-linear, mixed-media ride with dynamic scene changing, where players can determine the sequence of events depending on their ranking and preferences. The ride fully immerses and engages guests with every facet of the story. And furthermore, it can be installed on a relatively small space to achieve a high throughput.

The first installation of Erratic Ride is set for the Compagnie des Alpes-owned Walibi, one of the largest parks in Belgium. Erratic Ride at Walibi will feature Popcorn Revenge, a brand new IP from Alterface, and trackless Multi Mover vehicles by ETF.

Gamechanging concept
“After 16 years of interactive dark ride success, including Maus-au-Chocolat type rides, we felt we had to come with a new and truly gamechanging concept,” says Benoit Cornet, CEO and founder of Alterface. “The storytelling capabilities of our show control technologies, combined with the unique features of ETF Multi Mover vehicles, are key ingredients for this exciting ride formula. The collective know-how acquired over no fewer than 30 successful installations has allowed the team at Alterface to define this winning concept.”

The compact Erratic Ride is the first member of a new family of visitor-centric experiences. It’s aimed at space-conscious venues and represents a total solution for anyone who wants a true dark ride experience on a limited footprint.

“The user experience was the starting point and the technical details followed. We made sure that transitions from one scene to another are smooth and the limited footprint has an enhancing rather than a limiting impact,” says Cornet.

The ride concept is versatile and the speed, route, rotations and reverse movements of the six-person trackless Multi Mover can be specified in the design phase and altered at any time.

Popcorn Revenge
Popcorn Revenge® brings a flurry of projection techniques, video-mapping and special effects, as already demonstrated in Alterface signature rides around the world.

Combined with a unique touch of “choreography” usually only found in much larger projects, it’s an ideal IP for parks of any size and visitors of any age. Alterface has designed a series of characters that can fit each movie theme. From pirate to space themes, from horror to magic to superhero themes, there are endless possibilities.

“Erratic Ride is the perfect example of a next-generation attraction that offers a more dynamic and coherent media experience. Needing a relatively small footprint, it can be easily installed at any park or indoor location,” says Cornet. “Popcorn Revenge’s theme is universal and suitable for guests both young and old, but we can implement any other IP or character of choice.

“With this world-class yet affordable ride, Alterface demonstrates once again its commitment to developing innovative concepts to offer clients the best possible rides at their venue.”

“Alterface’s new ride generation is refreshing and innovative. Erratic Ride will, without any doubt, be a great addition to our park. Based on Alterface’s track record and the quality of our relationship, we trust them to deliver our visitors an experience that will be immediate, simple, playful and extremely effective” – Jean-Christophe Parent, CEO, Walibi Belgium

Jean-Christophe Parent, CEO, Walibi Belgium

• dynamic scene changing
• fully immersive
• small footprint
• high throughput
• six-person vehicles
• true dark-ride experience
• affordable price point
supports any IP, including Alterface’s Popcorn Revenge

Originally published in Attractions Management 2017 issue 4

Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd