27 Sep 2021 World leisure: news, training & property
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Attractions Management
2017 issue 3

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Leisure Management - Euro Attractions Expo

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Euro Attractions Expo

The European edition of IAAPA’s trade show returns to Berlin this September. Here’s what to expect from the show – plus, news from a selection of exhibitors

The vibrant city of Berlin, Germany, will provide the backdrop to EAS 2017
EAS attendees can find out about WhiteWater’s No Boundaries attractions
A demo of Triotech’s new ride, The Flyer, is being presented at the show
HUSS is presenting the film-based ride experience, Explorer
Find out about Vekoma’s Bermuda Blitz coaster at EAS
Red Raion is presenting two CGI virtual reality films, Aztec and Dystopia
Simworx’s Cobra Motion Theatre is installed at Motiongate, Dubai
ProSlide’s Thunder Rapids uses state-of-the-art water jet propulsion technology for faster uphill speeds

The 2017 Euro Attractions Expo (EAS) is heading to Berlin, Germany, this September.

In addition to the expansive trade show floor, EAS 2017 will also offer a programme of 25 educational sessions, featuring presentations by some of Europe’s leading operators on industry trends, new technology, marketing and communications, entertainment, government relations, safety and security, food and beverage, games and merchandise, facility operations, human resources, and more.

The event will also include networking and behind-the-scenes tours to Berlin’s tourism attractions, including Tropical Islands and Filmpark Babelsberg.

“Taking EAS to Berlin for the second time will provide value to all attendees, regardless of their background in the leisure and attractions industry,” says Karen Staley, senior vice-president of IAAPA Europe, Middle East, Africa (EMEA). “Some of the best in the leisure industry are located in Germany and the strong reputation of the Berlin-Brandenburg region in hospitality and business makes it an ideal location for EAS.”

On the educators’ conference bill are Christoph Kiessling (Siam Park Tenerife), Robert Dahl (Karls Tourismus), Andreas Leicht (Hansa Park), Andreas Sievering (Fort Fun), Martin Kring (Legoland Deutschland), Bruno Vanwelsenaers (Tomorrowland), Fernando Aldecoa (PortAventura World) and Andreas Knieriem (Berlin Zoo), to name just a few.

The IAAPA Safety Institute and the IAAPA Institute for Attractions Managers will also be taking place. All educational offerings at AAE can be used as credits by those seeking IAAPA Certification.

EAS 2017 expects to welcome 11,000 attendees and more than 500 exhibitors across the 11,500sqm of trade show floor.

Booth #20-419
For the first time in Europe, Triotech is showcasing a four-seat demo unit of its new Flying Theatre technology, which attendees will be able to try. Also in Triotech’s stand, its award-winning XD Dark Ride Interactive Theatre featuring the latest interactive title, Werewolves. Triotech recently announced the appointment of industry veteran Tony Gattillo as regional sales director for Europe and Africa.

Booth #20-910
Brunswick Bowling is promoting Epicenter, a way to bring authentic bowling to spaces with a smaller footprint. It is an all-in-one solution that appeals to all demographics, making it popular with operators of restaurants, hotels, casinos, cinemas, FECs and other venues that might not have room for traditional bowling. Epicenter increases revenues by keeping guests on the property longer and encouraging them to return.

Booth #21-301
Dynamic Attractions is introducing its Creative Studio, focused on the design, media production and storytelling that turns a “ride” into an “attraction”. Servicing the Unlimited Attractions division in Orlando, Florida, the Creative Studio will provide attraction design services, drawing packages, media and animatic production, pre-visualisation, show mock-ups and ride system integration. Dynamic is best known for its Flying Theatre, SFX-Coaster and robotic-arm ride.

Booth #20-704
Gateway Ticketing Systems is showcasing its customer relationship management solution, CRM Plus Powered by Galaxy, at this year’s Euro Attractions Show in Berlin. CRM Plus combines all the ticket, food and beverage, retail purchasing and usage information from the Galaxy Product Suite with marketing touchpoints to provide a 360° view of guest behaviour. Gateway says CRM Plus empowers customers to deliver “the right experience, at the right time, in the right way to the right people”.

Booth #18-411
As you stand at the base of No Boundaries, the giant structure towers 70-feet (21-metres) above you, creating a skyline-defining presence. WhiteWater describes it as a truly iconic attraction, offering high-thrill zip coasters and challenging climbing activities for guests of all ages and skill levels. No Boundaries integrates different ways to play within one attraction, accommodating up to 750 happy guests per hour.

Booth #21-811
Alterface is working with Jora Vision to build the interactive dark ride Bazyliszek, which will be installed at a theme park in Silesia, Poland. Part of the recently rebranded Legendia (formerly Slaskie Wesole Miasteczko), the attraction boasts the latest in dark ride technology. Alterface is overseeing the total ride experience as main contractor for the attraction, applying interactive technology including video mapping, show control and shooting devices. Jora Vision is devising the theming.

Booth #18-713
At EAS, nWave is presenting Son of Bigfoot 4D. Follow Adam Harrison on his wild adventure to find his father, Bigfoot. In Return to the Lost World, watch out for ferocious dinosaurs as an expedition returns to a familiar island. EAS attendees are invited to stop by the booth for an exclusive preview of these exciting attraction films.

Booth #23-1108
The Producers Group has teamed up with US coaster maker Premier Rides to create a turnkey attraction that combines the dark ride with the dining room. Extraordinary Voyages Adventure Dining (EVAD) takes place in a 80-seat vehicle, departing at intervals of between 45 and 90 minutes. The vehicle, Centurion, takes its passengers on a journey that stops at different points to immerse them in a variety of destination-inspired scenarios. During this adventure, the passengers are served food and beverages that complement the story.

Booth #20-705
At EAS, HUSS is highlighting its film-based ride attractions, Explorer and Movie Base XS. Movie Base XS is a “next generation” flying theatre, which is smaller and more compact than the original version. Explorer provides visitors with the sensation of being immersed in the scenes which surround them, via a 360° screen. It accommodates guests of all ages, is accessible to those with disabilities, offers a high capacity and works with any theme. The improved Shot ’n Drop Maxi will also be on show.

Booth #20-411, #20-413
Vekoma’s Bermuda Blitz has debuted at Legendia Poland – the Lech Coaster. The coaster is 908 metres in length and stands 40 metres high, combining a variety of ride elements in a compact design. The ride constantly changes direction, both vertically and horizontally, while forces change from positive to negative and back – it’s a fast paced, extreme experience.

Booth #23-304
VR media company Red Raion is showcasing two new virtual reality movies: Aztec VR and Dystopia VR. Red Raion provides a full line-up of CGI virtual reality films specifically designed for amusement professionals, with movies setting a new standard for VR experiences in the attractions industry. Stop by the booth to try Aztec VR and Dystopia VR.

Booth #18-213
Lagotronics Projects is showing a sneak preview of a new interactive ride concept that combines the company’s GameChanger with a brand new IP and game. Farm Fair is an interactive rotating dark ride (patent-protected), completely designed in a farm theme. Lagotronics is showing the model of its GameChanger and several completed projects.

Booth #18-704
Visit OpenAire at EAS to find out about retractable structures across Europe. OpenAire’s team of experts has completed nearly 1,000 unique retractable roof enclosures and operable skylights for venues of every size and kind, including many groundbreaking designs across Europe. Many clients see increased business after opting for an OpenAire solution.

Booth #20-709
Celebrating 50 years of innovation and success, Intamin is presenting several new products at this years EAS Show in Berlin, including a number of LSM Launch Coasters and Family Launch Coasters. Intamin has also worked with Attraktion! to create the Dome Ride Theatre – a next generation immersive media based attraction. Visit the booth to find out more.

Booth #18-912
Walltopia Adventure promotes active entertainment all around the globe. Manufacturing climbing walls for 19 years, the company makes attractions that engage the adventurous spirit of participants through sport, fun and adventure. Walltopia has a team of over 500 professionals and the largest production capacity in the industry. Its brands include Rollglider, Ropetopia, Fun Walls, Rocktopia, Ninja Course and Adventure Hub.

Booth #20-417
Premier Rides has completed a high-tech, triple-launch coaster at Särkänniemi Amusement Park in Finland. The Hype coaster, which opened in June, is the largest investment in the theme park’s history. Premier Rides is known for focusing on large, technically complex projects that incorporate the newest technologies. The coaster maker has provided the ride equipment for award-winning attractions like Revenge of the Mummy at Universal Studios and the world record-breaking Full Throttle at Six Flags Magic Mountain in California.

Booth #20-107
Interlink has installed a SuperFlume water ride at Tayto Park, in Meath, Ireland. The SuperFlume is a new design, which is gradually replacing the older traditional Log Flumes in the market. The SuperFlume boats are six-seaters and provide a more comfortable experience compared to the older design. The ride, named Viking Voyage, includes three lifts and chutes, one of which incorporates a “speed curve” and another a surprise reverse drop. The Deluxe Group managed the ride theming.

Booth #18-401
Six Flags Fiesta Texas has just opened their ProSlide RocketBLAST LTG (Low-to-Grade) FlyingSAUCER hybrid, branded Thunder Rapids by the park. According to ProSlide, the RocketBLAST takes water propulsion coasters to a new level with 100 per cent steeper hills than traditional ‘blaster’ coasters, 100 per cent more capacity and 60 per cent more efficiency. The massive FlyingSAUCER shape is steeply angled to create a thrilling ‘drop-and-dive’ sensation. And LTG means more options, lower cost, and differentiated coaster performance.

Booth #18-709
Dynamic simulation attractions specialist Simworx is promoting its full range of media-based products at the Euro Attractions Show this year, examples of which can be found at numerous venues around the world. Attendees can find out more about Simworx’s 4D/5D effects cinemas, Immersive Tunnels, 360° Flying Theatres, AGV dark rides, Stargazer motion theatres and various products under the RoboCoaster umbrella. The show will also see the launch of a brand new product, the ParadropVR, an immersive, virtual reality attraction.

Booth #18-311
SimEx-Iwerks continues to refine its flying theatre product line with 6DVX. The 6DVX Flying Theatre system evolved from the SimEx-Iwerks 6D Vertical Flying Theatre at Enchanted Kingdom in the Philippines. 6DVX offers a world-class flying experience that can fit into existing spaces and compact footprints with substantial cost savings, as well as taking advantage of SimEx-Iwerks’ extensive film catalogue.

Booth #22-1104
At the Berlin trade show, Holovis is demonstrating its new attraction concept, R3ex (Rideable Realtime Robotic Experiences). Augmented reality will be used to depict a scale model of the giant robot arm and four-seat guest experience. R3ex consists of real-time immersive visuals with gesture-based interactivity, synchronised with the dynamic motion of the robot and networked, guest-
to- guest storytelling.

Booth #18-205
Sally Corp will be on hand to discuss turnkey dark ride attractions with parks and entertainment facilities worldwide. Sally has new dark rides to present based on two of today’s most popular franchises, The Walking Dead and Five Nights At Freddy’s. In addition to our IP-centred products, our dark ride selection includes rides of all sizes and themes, including Power Blast, Challenge of Tutankhamon, Ghost Blasters, Scream in the Dark, Forbidden Island, and Zombie Apocalypse, to name a few.

What: Euro Attractions Expo 2017
When: 26-28 September 2017
Where: Messe Berlin Exhibition Centre, Berlin
How much: €68 - €217
Register: www.IAAPA.org/EAS

Originally published in Attractions Management 2017 issue 3

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