25 Sep 2021 World leisure: news, training & property
 
 
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SELECTED ISSUE
Health Club Management
2016 issue 9

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Leisure Management - Gym Budd-e promotion - Revolutionising the gym floor

Promotional feature

Gym Budd-e promotion - Revolutionising the gym floor


oneone fitness, UK developer of premium software based solutions, has launched gym budd-e, an interactive fitness kiosk designed to transform members’ gym floor experience

For those who find the gym intimidating, gym budd-e can address their concerns 24/7
PT’s benefit from gym budd-e as it’s helped them connect with members
Third Space, Canary Wharf in London, is using gym budd-e to improve the member experience
Members can use gym budd-e to check class availability

INFORMATION PROVIDER
The comprehensive and customisable toolbox of fitness and facility information provides extensive exercise support including health and fitness calculators, unique workout programmes and exercise demonstrations. *A recent survey, carried out by Virgin Active, found around 26 per cent of 2,000 adults questioned avoid gyms entirely due to reservations about operating equipment and lack of support. Gym budd-e is able to break down this barrier by being on-hand to address members' concerns, 24/7.

STAFF SUPPORTER
Gym budd-e complements a full staff quota, dispersing information to members quickly and easily, especially at peak times when fitness professionals are busy. It further ensures staff receive member feedback instantly via the provision of its feedback function. Members can submit comments and queries from gym budd-e which are emailed directly to relevant staff, giving operators instant access to the valuable opinions of their customers.

The information toolbox also showcases staff bios and quickly connects members to a fitness professional best suited to cater to their individual needs. Its sleek, high tech, HD screen is an additional channel operators can use to promote the services offered by their staff.

REVENUE GENERATOR
Internal and external promotional messages can be featured on gym budd-e’s HD touchscreen, with the option of selling advertising space to external companies who wish to promote products and services to thousands of members. Savvy operators can make gym budd-e a profitable additional revenue stream from the point of installation. Gyms can also promote their own services to encourage secondary spend.

THIRD SPACE
One operator already benefiting from gym budd-e is Third Space, Canary Wharf, which installed the fitness kiosk prior to the product’s official UK launch. Offering members three floors of extensive training space, a comprehensive class timetable and leading fitness facilities including an indoor climbing wall and full sized basketball court, Third Space use the multi-functional toolbox to improve member retention and make their facility information more easily accessible.

Magda Slawinska, fitness manager at Third Space, explains: “Many of our members have fed back the value of gym budd-e, appreciating the availability of our class timetable on the gym floor and benefiting from effortlessly finding and connecting with our PTs. The feedback function has also been very popular, which is invaluable as it means we have instant access to member insight.”

She adds: “The gym budd-e team are always on hand to update our features, recently they added training workouts which people can send to themselves via email, making information easily accessible and reducing our carbon footprint at the same time. Instant access to these workouts gives our members more variety, allowing them to switch up their workouts and have fun with their training.”

Third Space personal trainer, Nadir Hergunerler has witnessed an increase in clients since the installation of the fitness kiosk, stating: “Reviewing my PT profile on gym budd-e makes people feel more inclined to approach me about my services. They’re already aware of my specialisms and availability and feel confident getting in contact.”

With more and more digitally-savvy gym members who demand information instantly, it is important for operators to embrace tech-led initiatives designed to improve members’ overall gym experience.

Stephen Parkes, CEO of oneone fitness and founder of gym budd-e, says: “We’ve created a high-spec, quality information toolbox for the modern-day gym floor. Gym budd-e can be utilised by a broad range of fitness professionals and meets the demands of digitally-driven gym goers. Its sophisticated programming means gym budd-e can be constantly updated and tailored to suit the needs of its users.”


Company Profile
Founded in 2013, oneone fitness is a UK based developer of innovative, premium software based solutions, specifically designed for the fitness industry. Its offering includes the market leading fitness support terminal, gym budd-e; an aesthetically impressive, reliable, durable, fully interactive source of fitness expertise and support, which can be easily integrated into any health club environment.

oneone Fitness passionately believes in leveraging its in-house fitness expertise to provide customisable software solutions that benefit gyms, personal trainers and individual members, simultaneously assisting both client and personal trainer retention. A firm belief in excellence and innovation lies at the heart of oneone fitness’ culture, ensuring it continually strives to evolve and enhance its offering.

More information about oneone fitness visit their Twitter page, @oneonefitness


Third Space members’ most popular gym budd-e features revealed in 16,620 page views:
Training information 40%
Customer content 29%
Trainer profiles 27%
Other 4%


EMAIL: stephen@oneonefitness.com
TEL: +44 (0)161 7060 282
WEB: www.gymbudde.com

 



Originally published in Health Club Management 2016 issue 9

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