27 Sep 2021 World leisure: news, training & property
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Attractions Management
2014 issue 1

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Leisure Management - DEAL 2014

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DEAL 2014

Organisers of the Dubai Entertainment, Amusement and Leisure Show (DEAL) are planning to create their largest ever showcase of world class entertainment products at this year’s event

DEAL welcomed almost 6,000 trade visitors to last year’s event, and this year the show will be even bigger

DEAL has grown to become one of the most effective ‘launchpads’ in the Middle East for stakeholders within the amusement and related industries. Now in its 19th edition, this year’s show takes place from 8-10 April at the Dubai World Trade Centre, UAE, and will be almost 20 per cent larger than last year’s event (which welcomed 270 companies from 33 countries, and almost 6,000 trade visitors).

The event’s creator, International Expo Consults (IEC), regards the growth of the global attractions industry as serious business. IEC says that according to a report by Global Industry Analysts, the world market for theme parks is expected to reach US$31.8bn (Dh116.8bn, E23.2bn, £19.2bn) by 2017.

The Middle East, Asia-Pacific and Latin America are poised to see the biggest growth rates during this period, according to the report.

Demand is on an upswing and there are opportunities to be tapped in North Africa and the Far East Asia regions as well. Here, countries are gearing towards ‘retail entertainment’ where a large retail entity supports an entertainment zone that includes not just rides but cinema, and F&B, it states.

Consumer preferences are moving towards adrenalin-pumping rides, interactive games, 7D simulation games, redemption games and high-tech video games among others.

Another key factor that will boost the entertainment and amusement sector in the Middle East is Dubai’s EXPO 2020 win. An estimated total funding of E6.bn (US$8.2bn, £5.1bn) has been earmarked for the event, with E5.bn (US$6.8bn, £4.1bn) anticipated as investment for the Expo’s infrastructure.

Dubai’s economy is set to receive an added value boost of around E17.7bn (US$24.2bn, £14.6bn). An estimated 25 million visitors are set to arrive in the country as a result of a successful bid, thus influencing tourism, trade, infrastructure and investment.

DEAL 2014 will see a large gathering of key players and visitors, and many familiar leading names as exhibitors from the international attractions and leisure industries. This year’s show will welcome leading names such as AFP technology – Wavesurfer, Empex Water Toys, Fabbri Group, Huss Park Attractions, International Play Company, Lagotronics Projects, Mack Rides, Neptune-Benson, Polin Waterparks & Pool Systems, Proslide Technology, Rainbow Productions, Sanderson Group International, Saturn Imagineering, Water Technology, Whitehouse Leisure and Whitewater West.

Who should visit?
- Owners, managers, operators of all types of FEC leisure attractions and theme parks
- Architects, developers and designers
- Contractors and consultants
- Food and beverage managers
- Investors and entrepreneurs
- Tourism operators
- Mall and retail managers
- Real estate developers
- Decision-makers from the whole spectrum of leisure sites

Show dates: 8–10 April, 2014
Timings: 11.00 hrs to 19.00 hrs
Venue: The Arena, Dubai World Trade Centre, Dubai, UAE

Originally published in Attractions Management 2014 issue 1

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