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Leisure Management
2013 issue 4

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Leisure Management - Leisure Industry Week 2013

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Leisure Industry Week 2013

Leisure Industry Week (LIW) returns to the Birmingham NEC with 300 exhibitors and a host of exciting talks, demonstrations and features

Four time world boxing champion Ricky Hatton will be on the live stage discussing The Hatton Academy
Eight time Grand Slam champion Andre Agassi will be taking to the LIW Live Stage on Thursday 26 September to share his story

Leisure Industry Week (LIW) returns to Birmingham NEC this month to a new hall and a refreshed format.

With more than 100 hours of free education and 300 leading exhibiting companies, LIW is the only UK trade show to cover the entire out of home leisure industry with an exciting range of sectors incorporating Play & Attractions, Health & Fitness, Sport, Pool & Spa, Eat & Drink and Leisure Facilities. These sectors combine to offer a wide range of leisure professionals inspirational and innovative business solutions.

Highlights at this year’s show include the introduction of a new Power Hour which will see fitness professionals competing with one another on some of the leading health and fitness suppliers’ stands. The play and attractions sector also introduces a new partnership with the British & Irish Association for Zoos and Aquariums (BIAZA) as well as the renewal of a historic partnership with BALPPA. The pool and spa section will feature a live pool demo programme delivered by the STA called The STA Swim Zone.

The Innovation Trail will showcase all of the new products launched this year and displayed across the entire event. Look out for the flag icon in the show guide and on the stands to see the ‘next big things’ in the leisure industry!

NEC, Birmingham
24 – 26 September 2013

Opening Times:
Tues 24 September, 10am – 5pm
Weds 25 September, 10am – 5pm
Thurs 26 September, 10am – 4pm

Pre-register for the show for free at www.liw.co.uk

Keep up to date:
Twitter: @L_I_W #LIW2013, LinkedIn: ‘Leisure
Industry Week’ group
Facebook: ‘Leisure Industry Week’ page.

Play & Attractions

Play & Attractions at LIW has announced two new partnerships for the 2013 event. BALPPA (The British Association of Leisure Parks, Piers & Attractions) and its Family Entertainment Centre Association (FECA) return as partner sponsor this year and will be hosting various subcommittee meetings during the show. BIAZA (The British & Irish Association of Zoos & Aquariums) is also set to align with LIW as a partner sponsor in a new agreement for 2013.

BALPPA and BIAZA will both contribute to the series of business-focused presentations within the free-to-attend seminar programme. BALPPA will assist with the delivery of three targeted educational sessions on Tuesday and Wednesday based around their activities this year, while BIAZA will provide a programme of sessions on Thursday dedicated to zoos and aquariums, offering practical advice and knowledge on how to diversify and enhance the visitor experience and more.

These organisations will also be available for one-to-one conversations at the Attractions Lounge, which will be a focal point of the Play & Attractions section of LIW 2013.

“We are delighted to be working with BALPPA again, and with BIAZA for the first time this year,” said David Sanvoisin, event manager of LIW. “Both of these associations will bring with them content which will enhance the visitor experience considerably.”

Paul Kelly from BALPPA said, “BALPPA is really excited about working with LIW again. It is a great opportunity for all our members.”

Zara Gaspar, communications manager at BIAZA said: “BIAZA is thrilled to be working with LIW. The event will bring fresh ideas to the table. There is great potential in this partnership in helping the zoo and aquarium community provide the best services and experiences to the public.”


The Leisure Facilities section of LIW caters for visitors from the entire spectrum of the leisure industry. In one day at LIW you’ll be able to ensure that your company or site has the latest and most technologically sound facilities it needs to run efficiently, cost-effectively and, most importantly, safely.

Exhibitors within this part of the show include specialists in signage, energy-efficiency, membership management and retention, information technology, heating, cooling, flooring, water treatment, lockers, payments, software, uniforms, ticketing and refurbishments.

Pool & SPA

The Pool & Spa section will feature education from the Amateur Swimming Association and Skills Active. Year one of a new three year partnership will see the Swimming Teachers Association host the STA Swim Zone, which will showcase a range of exciting events throughout the duration of the show. Visitors will be able to see a number of swimming, lifesaving and pool plant live demonstrations, as well as hear from some of the UK’s leading suppliers of aquatic services and products to the leisure industry – all designed to show leisure operators how they can further maximise revenue from their pool facility.

Theo Millward, STA’s operations director said: “LIW is the industry’s biggest show, so we are thrilled to be able to partner with the show organisers and launch the STA Swim Zone. We are organising an exciting programme of live events for the three days, including baby and children’s swimming lessons, equipment master classes, pool plant operations, lifesaving, exercising in water and much more.

“The interactivity of the STA Swim Zone will add a real buzz to the Pool & Spa zone, as well as providing visitors with ideas on how they can further maximise their pool space and increase revenue.”


Health & Fitness at LIW will once again feature all of the leading fitness suppliers and the REPs National Convention. On Wednesday there will also be a dedicated programme for independent operators headlined by Ricky Hatton and featuring sessions from leading specialists.

The central stage, LIW Live, will feature sporting superstars including Andre Agassi, Ricky Hatton, Kelly Sotherton and James Haskell. All of these personalities will share their experiences and opinions on the leisure industry in question and answer sessions where the audience will have the chance to ask their own questions. LIW Live will also include group exercise and new product demos.

Originally published in Leisure Management 2013 issue 4

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