16 Sep 2021 World leisure: news, training & property
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Attractions Management
2013 issue 2

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Leisure Management - The big swim


The big swim

The World’s Largest Swimming Lesson takes place on June 18th. The WWA’s Aleatha Ezra invites waterpark operators to host an event and help save lives

Aleatha Ezra, World Waterpark Association
The WWA hope to break last year’s record of 24,873 participants at this year’s swimming lesson
Aleatha Ezra

As we near the start of the summer swimming season, the World’s Largest Swimming Lesson™ (WLSL) aims to reach out to families, with the key message that Swimming Lessons Save Lives™.

Drowning remains the leading cause of accidental death of children aged one to five and the second leading cause of accidental death for children aged one to 14. Everyone in the aquatics industry is responsible for working toward eliminating drowning deaths, which has prompted the World Waterpark Association (WWA) and its partners, plus hundreds of host locations, to support the WLSL event each year.

All waterpark operators can host the WLSL on June 18th, and the benefits are numerous. Not only will you draw new visitors to your facility, but your attraction has the potential to receive positive media exposure. If you’re worried that you don’t have enough qualified life guards, combining resources with local swim clubs or recreation centres could be an option. As well as benefiting the WLSL event, a new partnership could be the start of many opportunities for the future.

The WLSL event began in 2010 and many waterparks have run very successful events, including: Wild Wadi, Dubai; Aquaventure at Atlantis the Palm, Dubai; Merlin Entertainment’s Alton Towers Waterpark, UK; and Sandcastle Waterpark, Blackpool, UK.

Sandcastle Waterpark worked with local community school groups and a charity that focuses on children with disabilities, resulting in 100 children and parents attending their 2012 WLSL event. Thanks to strong pre-event promotional efforts, through posters and mailers locally, social media, internet banners and waterpark signage, the event received coverage online, on the radio and in local newspapers.

To register your waterpark as a host location, visit WLSL.org by May 19th. The website offers a complete host location guide, key dates, check lists, sample media releases, posters, flyers and promotional materials.

Not only will you be helping people be water safe, you’ll be positioning your park as a concerned community leader in water safety.

Record attempt
On June 18th 2013, waterparks, pools and other aquatic facilities around the globe will host WLSL lessons simultaneously at 11am EDT (5pm CEST, 4pm BST) in an attempt to break the Guinness World Record.

The previous records are: 24,873 participants in 2012; 19,322 participants in 2011; and 3,971 participants in 2010. Countries involved include the USA, the Bahamas, Brazil, Canada, Germany, Lebanon, Mexico, South Korea, the UAE and the UK. 

Aleatha Ezra, Director of park member development
World Waterpark Association
+1-913-599-0300 ext: 11

Originally published in Attractions Management 2013 issue 2

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