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03 Mar 2024 World leisure: news, training & property
 
 
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Attractions Management
2023 issue 1

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Attractions Management 2023 issue 1
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5   Editor's letter: The power of stories
We think we understand the value of storytelling, but do we really? It’s important to be clear on what it contributes to our industry, says Magali Robathan

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10   People: Simon Daniels
The director of the Handel & Hendrix in London attraction on the £3m revamp aiming to bring visitors closer to the musicians

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14   People: Jacqueline Stewart
The president of the Academy Museum of Motion Pictures on honouring the stars of Black cinema

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18   People: Elizabeth Stallard & Jason Jacobs
On Sacramento Zoological Society’s vision for a new modern zoo with expansive savannahs and restaurants overlooking the wildlife

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22   News:
The top international news stories from the Attractions Management news feed

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34   Interview: Tom Lochtefeld
The ‘father of artificial surf parks’ changed the industry with his pioneering sheet waves. Now he’s back to shake things up again with new deep water wave technology

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40   Talking point: Storytime
How can we use the power of story to connect to guests and create better attractions? We ask the experts

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48   Interview: Brian Zimmerman
The world’s fifth biggest zoo closed its doors in September 2022. We go behind the scenes of the Bristol Zoological Society to find out what happens next

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56   Sponsored: No matter the venue aquatic play delivers
Aquatic play helps keep kids happy, resulting in higher spend from families. WhiteWater’s Cassidy Newman shares some of the attractions using aquatic play to bring in more visitors and increase spend

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58   Museums: Eureka!
How the new science centre consulted with young people and industry to bring a quirky sense of fun to STEAM

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66   Museums: New museums
From a Bangalore photography and art museum to the Grand Egyptian Museum in Cairo, we review some exciting openings for 2023

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On the cover: Hear their music where it was written
 
74   Marketing: Screaming for screening
With its edgy brand and young visitor base, Merlin’s London Dungeon was a natural choice for an innovative marketing campaign aiming to take the stigma out of STI testing
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78   Research: On the right track
After a rollercoaster ride, US theme parks are bouncing back, with opportunities for growth driven by gaming IPs, says Mintel
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80   Visitor centre: Fish tale
A floating visitor attraction in Norway has been designed to promote fish farming, as Magali Robathan discovered
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82   Research: The art of personalisation
AI is making it easier to personalise visitors’ online experience. We look at the available tools and their use
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86   Attractions-kit.net: Product innovation
From thawing dinosaurs to a dark ride simulator, the latest from the world of product design
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90   AM Directory:
Companies supporting the industry
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