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| Product news |
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25 Jan 2023
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion
Supplier: Red Raion SRL
More Red Raion SRL details
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The fly film brings guests face-to-face with dinosaurs
photo: Photo: SimEx-Iwerks Entertainment
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI specialist, Red Raion.
Frostbite: Dino Island III takes guests to a mysterious island in Antarctica to see frozen dinosaurs which have been preserved within ice caves for 65 million years.
Without warning, a nearby volcano erupts and the ice caves experience dramatic flash melting, causing the dinosaurs to unfreeze, coming alive and leaving guests face-to-face with the world’s fiercest predators.
Available for worldwide distribution in early 2023, the film has been made for the SimEx-Iwerks FlyRide theatre which launched in 2020. This family-focused attraction takes guests on a series of adventures as they fly and dive through the action on the screen.
“Similar to what we did for our 4D and motion attractions, we’re now drawing on our experience to build a catalogue of high-quality, adventure-based flying theatre films,” said Mike Frueh, SimEx-Iwerks’ senior VP of licensing and distribution on the launch of Frostbite: Dino Island III.
“Frostbite is distinctly different from the live-action, regional-based themes of most flying films,” he said.
SimEx-Iwerks produced the film in partnership with Red Raion, who created the CGI content for the experience.
Valeria Rizzo, business development director at Red Raion, said: “Our team is thrilled to be part of the newest chapter of SimEx-Iwerks’ highly successful Dino Island franchise.”
The launch of the customised content is part of SimEx-Iwerks Entertainment’s year-long celebration of its 30th anniversary which kicked off at IAAPA in Orlando in November 2022 and will run throughout 2023.
During the year-long celebration, SimEx-Iwerks says it will announce three new experiential attractions; the first of which is the newly-developed Immersion Theater, which will deliver a ‘next-level, fully immersive experience from entry to exit’.
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30 Mar 2023
Bamford achieves B Corp status
Lifestyle and wellness brand Bamford has been certified as an offcial B Corporation (B Corp)
– a business that balance purpose with profit.
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28 Mar 2023
Premier Software acquired by Journey Hospitality
Hotel technology company Journey Hospitality has acquired Premier Software – a UK-based spa,
leisure and wellness management software business – to boost spa services within hotel e-
commerce.
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| Leisure Management magazine 2018 issue 1 |
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Environment:
Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature More>> |
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| Leisure Management magazine 2016 issue 1 |
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