World Leisure Jobs - TOR Systems Ltd: Future-proofing ticketing solutions with TOR Systems
02 Dec 2021 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

18 Oct 2021

Future-proofing ticketing solutions with TOR Systems

Supplier: TOR Systems Ltd
More TOR Systems Ltd details


Future-proofing ticketing solutions with TOR Systems

TOR Systems, the UK’s leading ticketing, booking and CRM solutions provider, is urging tourism and heritage companies to future proof their ticketing solutions when procuring in the wake of the pandemic.

Organisations are adapting the way they work and have responded to demand for advance booking and changes in audience requirements. TOR is recommending businesses take a longer-term view to maximise the impact of the extra funding.

Sarah Bagg, TOR’s business development director, said: “Due to the epidemic, there has been great support for the industry through grants from Art Fund, Heritage Lottery Funding and the Cultural Recovery Fund to help organisations implement fundamental changes to the way they operate.

“However, the time-limited restrictions for many of these grants often leads to short-term decisions when, for crucially important ticketing and software solutions, time needs to be spent carefully considering how the system may need to adapt in the future,” she added.

So, just what is the best way to futureproof your business when procuring online ticketing and CRM solutions?

Carly Straughan, from QLINE Consulting, recommends the following:

• Be sure of what you are selling and what additional products/services you might want to include in the future.
• Think about each of your customers and what their needs are.
• Consider the team and internal resources that will be required to deliver.
• What’s the vision for the company – how will this impact on the needs for ticketing?
• If you are looking to grow – you need a system that will meet the demands of the future, not just for today.
• Consider the team – who will use it and what needs do they have.
• When looking at suppliers – find a partner that you feel you can grow with – you need a supplier that can help you identify ways to be more efficient and effective.

The last year has had a major impact on the tourism industry forcing an industry change that would have taken much longer to deliver organically.

Smartphone users of all ages are now more accustomed to booking online and the benefits that come with advanced purchase. However, it’s important to remember that not all potential customers will want to do this – some will still want to be spontaneous or telephone for information.

It’s essential to take time to think carefully about the customer journey and how that has evolved and how the target markets are changing and what their expectations are.

How tech-savvy really are customers? Although the pandemic has expedited online ticketing and mobile use – who does that preclude and do you lose market share by moving to only bookable online, when some bookers want to call, or just turn up?

TOR recommends bringing some key questions to review before embarking on procurement for ticketing and CRM:

Longevity

•How long do you see this system being in place – what are the objectives for that period – what changes may occur during that time?

Team Players (resource)

• The success of a ‘ticketing’ system is that it delivers all that it needs to for all stakeholders – a good tender document will consider what’s needed for – the customer, the accounts team, marketing and all functions dealing with redemption - front of house, retail/catering
•What resource is available in house – who is going to deliver the project to go live and beyond?

Service

• What do you need from the supplier – what expectations do you have for support and ongoing services?
• Get to know the team; Team retention, consistency and high level of service. You get to know the person at the end of the phone – trusted relationship.
• Will you be able to make use of customer events that the supplier hosts, which will allow you to learn from co-workers in other attractions using the same solution?

Functionality

• How are you evaluating the priorities of your requirements – what’s most important and to who?
• What are your compromises?
• How much consideration have you given to the system/service supporting you into the future?

Cost

• How are you setting the budget for the system?
• What supplier cost model is best for your business – heavy loaded upfront and annual subscription, or transaction-based? What are the reasons for this and is it viable for the future growth of the company?
• Will you be prepared to look at alternative pricing models for the right supplier?

Agility

• How have you considered the importance of the flexibility of a system, for in-house management to be able to deal with last-minute changes/refund system/commercial opportunities, i.e spectrum of ticket types – day ticket, memberships, gifts and VIP packages?
• How important is it that your supplier can respond quickly to your ever-changing requirements?
• Does the supplier’s business model allow for quick decision-making, effective software development and efficient delivery?

Data

• The ticket purchasing moment is a key opportunity to collect valuable data on visitors. Technology partners need to be able to manage the data, but make it easily accessible to the user, as it needs to be used to communicate in the future and help to manage relationships.

TOR’s solutions

TOR’s real-time integrated booking, ticketing and CRM system is known as Maxim. It supports museums, zoos, galleries, theme parks, castles, heritage sites and gardens by providing the very best in ticketing, membership, retail and catering and CRM functionality.

Hannah Monteverde, manager of Norfolk-based adventure park BeWILDerwood, said: “For us, the key win for the Maxim solution provided by TOR is the incredibly simple functionality for both customer and staff

“This simple user journey means we are no longer swamped by calls from customers struggling to book tickets and our online ticket sales have increased massively.

“TOR offers support personalised to our requirements and it has been a great team to work with, adapting and adjusting to our needs.”

Maxim’s core strengths are flexibility, stability, reliability, and speed and ease.

Bagg added: “Our long-standing client relationships are not just down to the system we provide but most importantly our honest and open approach to partnerships, the ability to listen and take on board feedback and our continued efforts to provide high-quality support.”

For more information visit TOR’s official website.


Supplier: TOR Systems Ltd
Stoke on Trent Staffordshire UK
TOR Systems Ltd are a well established ticketing and admissions company, providing complete solutions for all entry requirements.

The system has had a huge amount of investment over the years and today provides functionality within ticketing and booking for groups or events, walk-in admissions, timed and capacity-controlled activities, online bookings, membership, trade sales, flexible reporting, CRM, retail and catering, as well as opportunities to integrate to third-party systems.

We support the UK visitor attractions sector including museums, galleries, theme parks, viewing platforms, heritage sites and gardens, including the British Museum, Imperial War Museums, Brighton Pavilion and Buildings, British Airwaysi360, and new customers like Bournemouth Oceanarium and many more.


Web: www.torsystems.co.uk
More TOR Systems Ltd details

Product news
Premier Global NASM teams up with Your PT to create new career pathway for learners
  30 Nov 2021

Premier Global NASM teams up with Your PT to create new career pathway for learners

Training provider, Premier Global NASM, has collaborated with PT management company, YOUR Personal Training (YPT), to deliver a streamlined career pathway from qualification to application as a Personal Trainer.

Active IQ strikes up partnership with Myzone   26 Nov 2021

Active IQ strikes up partnership with Myzone

Active IQ - the UK’s leading awarding organisation for the leisure sector - has partnered with leading fitness wearable technology company Myzone.

Active IQ wins Exporter of the Year award   24 Nov 2021

Active IQ wins Exporter of the Year award

Active IQ has won the Exporter of the Year award at the sixth annual FAB 2021 Awards, organised by the Federation of Awarding Bodies.

Beata Aleksandrowicz’s new beauty range designed to help facial massage become a mindfulness practice   24 Nov 2021

Beata Aleksandrowicz’s new beauty range designed to help facial massage become a mindfulness practice

Massage expert and founder of the Pure Massage Spa Training Method, Beata Aleksandrowicz has created her own beauty brand; Beata: Love Life Beauty.

Germaine de Capuccini launches Expert Lab cosmeceutical range   22 Nov 2021

Germaine de Capuccini launches Expert Lab cosmeceutical range

Spa and skincare brand Germaine de Capuccini has launched a chemical peel line exclusively for professional use.

Decléor launches new Vitamin Glow Cream enriched with citrus essential oils   19 Nov 2021

Decléor launches new Vitamin Glow Cream enriched with citrus essential oils

Decléor has enhanced its Green Mandarin Glow range with a new face cream designed to strengthen, brighten and smooth the skin while combating oxidative stress.

Tara Well Bar launches to expand the guest wellness experience beyond spa walls   17 Nov 2021

Tara Well Bar launches to expand the guest wellness experience beyond spa walls

Tara Spa Therapy has introduced the Tara Well Bar, a mobile caddy that offers grab-and-go aromatherapy self-care products anywhere, anytime.

New cloud-based bookings and business management software launches for spas, health clubs and leisure facilities   15 Nov 2021

New cloud-based bookings and business management software launches for spas, health clubs and leisure facilities

A new cloud-based spa and leisure software has been launched to simplify and improve spa and leisure businesses’ operational efficiency.

Company profile


ServiceSport (UK) Ltd

ServiceSport (UK) Ltd specialises in maintaining, servicing and re-manufacturing all brands of cardiovascular and resistance gym equipment.

View full profile>>

Catalogue gallery


Featured Supplier

INTEGRATE INNOVATE INVIGORATE with Power Plate

INTEGRATE INNOVATE INVIGORATE with Power Plate

Moving into a new era of health and wellness, Power Plate has extended their popular Black edition range to enable health clubs and fitness studios to integrate vibration training seamlessly into their facilities. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



World Leisure jobs




Senior Customer Service Advisor
Salary: £21,233pa
Location: Norwich, UK
Company: University of East Anglia
General Manager
Location: Huncote
Company: Everyone Active
Digital Marketing Assistant
Salary: Competitive
Location: Nationwide
Company: Everyone Active
Membership Consultant
Salary: Competitive salary plus benefits
Location: Middlesbrough, UK
Company: Everyone Active
Team Leader
Salary: Competitive salary + excellent benefits
Location: Solihull, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com

29 Nov - 02 Dec 2021

Piscina & Wellness Barcelona

Gran Via Exhibition Centre, Barcelona, Spain


29 Nov - 03 Dec 2021

Beauty meetings - aesthetics & anti-aging

Online,


30 Nov - 03 Dec 2021

Global Wellness Summit (GWS)

Boston, United States



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Promotional feature: Alliance Leisure
The future of leisure in times of austerity More>>
  Tourism: High flyers
How bmi and Projekt Spielberg are growing British tourism to Graz More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Last word: Nature’s bounty
FairWild is setting standards in the harvesting of wild ingredients More>>
  Regeneration: High ideals
In Utah, a bunch of hip entrepreneurs is creating a crowdfunded ski resort More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd