World Leisure Jobs - MoveGB: Collaboration, not aggregation, is the message
18 Nov 2019 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Product news

25 Sep 2019

Collaboration, not aggregation, is the message

Supplier: MoveGB
More MoveGB details


 Collaboration, not aggregation, is the message

MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.

Normally the question we hear is: “What happens if you get in the way of our relationship with the customer?”

Often, we hear this from those partners who have a larger national footprint and are historically more established in the market. And it is totally understandable, owning that customer relationship is the way the value chain in our industry has historically been founded.
However, unlike brands operating as aggregators or discounters, our priority is to collaborate with our partners, it is not to ‘own the customer’.

Why?

Because we are supremely confident that partnering with Move will create extra value for our partners anyway. And we have plenty of evidence to back that up.

We create extra value because the Move model attracts new customers to the partner, customers who have a big appetite for variety in their fitness regimes. Often what happens is that many of these new customers become direct customers for the partner. And we’re fine with that!

We recently undertook an exercise with one of our key partners, Parkwood Leisure. The research found that over a two-year period, as well as generating thousands of pounds in new revenue for Parkwood through the addition of Move customers, the new arrivals also converted into 1320 new direct customers for one of their sites over a two-year period.

So this is a great example of what we like to call the triple win or win-win-win. The customer is happier and healthier, the partner sees new revenue surge and Move grows along with them. And that’s what we mean about being a collaboration platform.


Supplier: MoveGB
Bath UK
Move is the online fitness platform where consumers go to get active, and operators collaborate to keep them active for life! ‘Movers’ can access over 5,500 venues and 35,000+ different activities for one simple monthly fee. They love trying something new from gym, swimming and classes to dancing, climbing and even handstand classes! Movers are proven to have twice the visit frequency and 4x the lifetime value of traditional gym users. So, by listing your activities with Move, you can drive new, high value revenue streams by connecting with Move members looking for convenience and variety.

Web: www.movegb.com/partners
More MoveGB details

Product news
Technogym secures Newcastle University partnership   15 Nov 2019

Technogym secures Newcastle University partnership

Technogym has been appointed as the official fitness equipment supplier to Newcastle University.

Swiss Perfection expands Cellular Lift range   15 Nov 2019

Swiss Perfection expands Cellular Lift range

Swiss Cellular Skincare Brand, Swiss Perfection, has unveiled an age-defying cellular serum that is claimed to firm, tone and hydrate the skin and smooth away wrinkles.

Comphy launches sleep kits for spas   13 Nov 2019

Comphy launches sleep kits for spas

Comphy – a provider of linen for treatment rooms – has launched Sleep by Comphy, a package which includes a sleep kit and weighted blanket designed to improve sleep.

CryoAction looks for rapid growth   31 Oct 2019

CryoAction looks for rapid growth

London-based CryoAction is expecting to quadruple its business in the next year or so, as demand for "freeze therapy" increases among the leisure sector.

Enhance your guest experience and profitability through practical training   30 Oct 2019

Enhance your guest experience and profitability through practical training

Empower your team to drive profit through exceptional guest experiences and operational acumen with Spa Professional – a comprehensive online training program.

Nautilus creates award recognising excellence in clubs   18 Oct 2019

Nautilus creates award recognising excellence in clubs

Nautilus, a strength training brand owned by Core Health & Fitness, has created an award recognising best in class fitness facilities around the globe.

ClassPass inspires with digital campaign   11 Oct 2019

ClassPass inspires with digital campaign

ClassPass has launched an out-of-home (OOH) and digital campaign celebrating the stories of its instructors and studios.

Power Plate holds event to celebrate milestone anniversary   10 Oct 2019

Power Plate holds event to celebrate milestone anniversary

To commemorate its 20 year anniversary Power Plate has held an event in London to educate attendees on the benefits of whole body vibration training.

Company profile


Proinsight Research Ltd

Our main services are mystery shopping, internal audits and consumer research.

View full profile>>

Catalogue gallery


Featured Supplier

How to grow your spa business by 44%*

How to grow your spa business by 44%*

Treatwell interviews two leading spas that have significantly grown their business online. More>>




in this issue

• Access to leisure for all NHS patients
• Westminster 'must focus on inactivity'
• £20m Silverstone Experience opens



World Leisure jobs




Swim School Supervisor
Salary: Up to £21,074 per annum (20 hours a weeks pro rat
Location: Stoke Newington, London, UK
Company: GLL
Swim School Supervisor
Salary: Up to £21,074 per annum (20 hours a weeks pro rat
Location: Stoke Newington, London, UK
Company: GLL
Cleaner
Salary: £17,364 - £17,711 pro rata
Location: Amesbury, Salisbury, UK
Company: Wiltshire Council
Swim School Supervisor
Salary: Up to £17,977 per annum (14 hours a weeks pro rata
Location: Oxfordshire, UK
Company: GLL
Spa Supervisor
Salary: Up to £22,930 per annum (39 hours a weeks pro rat
Location: Belfast, UK
Company: GLL
Diary dates
Powered by leisurediary.com




18-19 Nov 2019

European Health Prevention Day

Chamber of Commerce (IHK) , Wiesbaden, Germany


18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States


21-22 Nov 2019

Soccerex USA

JW Marriott Miami Turnberry Resort, Aventura,



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Last word: The benefits of retreats
Research is showing retreats could have a positive health impact More>>
  Social good: Spice of life
Oomph! founder Ben Allen is bringing variety to residential homes More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Green space: Space age
With land at a premium, the definition of public parks and green space is evolving More>>
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd