World Leisure Jobs - Elvisly Yours owner plans world-wide restaurant rollout...
18 Nov 2019 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

27 Jul 2004

Elvisly Yours owner plans world-wide restaurant rollout



Sid Shaw, the man who sensationally took on the US-based Elvis Presley Estate and won the right to use the King’s name and image is now planning the global rollout of an Elvis-themed restaurant.

Shaw took the Elvis Presley Estate to court to challenge the idea that they could monopolise the singer’s name and eventually won the right to use the name outside of the US. Having run the Elvisly Yours shop on Baker Street since 1979, he now plans to turn his brand into a world-wide restaurant concept.

Shaw and his new business partner, Barry Hilton, have worked on the project and business plan with Ray Hole of Furneaux Stewart Design and the team is now looking for partners to roll the concept out.

“We want to open an Elvisly Yours restaurant in every major city in the world;” said Shaw, “except the US of course, because we can’t use the Elvis name there.”

He aims to open in London first, in 2005, then roll out globally from 2006, with target cities including Tokyo, Berlin, Dublin, Paris and Rome.

The restaurants, which are expected to cost around £1-3m to set up will all be between 10-11,000sq ft in size and offer 300 covers.

Guests will enter the restaurant through a 25ft tall, animatronic, 1950s-style Elvis Presley which talks, moves and curls his lip – and later bids you goodnight.

The walls will be covered with exclusive pictures of Elvis, while the staff will be dressed in Elvis-style costumes.

The food on the menu will be mainly Southern, Cajun and US-style food – and even include peanut butter and jelly sandwiches. Each item will be Elvis-themed; such as Viva Las Vegas Pancakes, Jailhouse Rock Brownies and the Cool Shook Up vodka cocktail.

The restaurants will also include one of the world’s longest bars, with the combined bar and dining area themed as the fret-board of a guitar and wrapped around the performance space.

Either side of the stage are exclusive ‘jungle room’ private areas which guests can book and hold between 12 and 36 people.

Souvenirs will also be on sale including plates, mugs and Elvisly Yours champagne and even replicas of Elvis’s jumpsuits and jewellery. Shaw expects the restaurants’ menus and cocktail lists – covered in blue suede with an embossed image of the singer – to become collectors’ items. He also expects souvenir sales to be a large part of the business, aiming for merchandise sales on a par with those at Hard Rock Cafés.

“Elvis is one of the top 10 brands in the world,” said Shaw. “There are already seven Elvis-themed restaurants in London and another opening this week; there are thousands of Elvis tribute artists so there is clearly the market for our concept.

“The restaurants will not only play Elvis music and play host to Elvis tribute artists, but will also play the music that influenced him, including blues and gospel.

“There are so many songs and so many images of Elvis which can be used to keep changing our offer. We can have Blue Hawaii nights or GI Blues nights with music and staff costumes to match – even the guests might be encouraged to come in dressed up.

“The restaurant isn’t just for Elvis fans, it’s for anyone who wants good food and entertainment, but I really believe this will work as Elvis’s appeal is everlasting; the Japanese prime minister is a huge Elvis fan, I’m sure he would be very receptive to the idea of opening an Elvisly Yours restaurant in Tokyo.” Details: www.elvisly-yours.com or +44 (0)1923 242001


Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Thailand’s Chiva Som resort restyled after five-year refurbishment project
Thailand’s Chiva Som resort restyled after five-year refurbishment project   18 Nov 2019

Chiva Som International Health Resort in Hua Hin, Thailand, has completed a THB800million (US$24m, €21m, £19m) renovation project, which has seen .... more>>
Physical activity may protect against depression
Physical activity may protect against depression   18 Nov 2019

Increased exercise levels can significantly reduce the chances of developing depression, even among people who are genetically predisposed to the .... more>>
Rosewood unveils latest Asaya wellness destination in Hong Kong
Rosewood unveils latest Asaya wellness destination in Hong Kong   18 Nov 2019

Rosewood Hotels and Resorts has launched its Asaya wellness destination concept in the 27-storey Rosewood Hong Kong hotel, designed by New York .... more>>
MYXfitness becomes latest company to enter at-home fitness as market hots up
MYXfitness becomes latest company to enter at-home fitness as market hots up   18 Nov 2019

Wellness company MYXfitness has become the latest company to launch an on-demand, at-home fitness offer, looking to engage consumers directly through .... more>>
Company profile


Dyaco UK Ltd

We cater for all markets, aiming to be at the cutting edge of developments in the industry to react accordingly and provide operators and gym users with the equipment they need and want.

View full profile>>

Catalogue gallery


Featured Supplier

How to grow your spa business by 44%*

How to grow your spa business by 44%*

Treatwell interviews two leading spas that have significantly grown their business online. More>>




in this issue

• Access to leisure for all NHS patients
• Westminster 'must focus on inactivity'
• £20m Silverstone Experience opens



World Leisure jobs




Recreation Assistant (Lifeguard)
Salary: Up to £22,008 per annum (40 hours a week pro rata)
Location: Wimbledon, South West London
Company: GLL
Recreation Assistant (Lifeguard)
Salary: Up to £22,008 per annum (40 hours a week pro rata)
Location: Ruislip, London
Company: GLL
Recreation Assistant (Lifeguard)
Salary: Up to £10.55 per hour
Location: South Norwood, South East London
Company: GLL
Swimming Teacher
Salary: Up to £12.79 per hour
Location: Falmouth, Cornwall, UK
Company: GLL
Diary dates
Powered by leisurediary.com




18-19 Nov 2019

European Health Prevention Day

Chamber of Commerce (IHK) , Wiesbaden, Germany


18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Social good: Ivo Gormley
GoodGym founder Ivo Gormley fights back against loneliness in society More>>
  Interview: Sioux-per foods
The Sioux Chef, Sean Sherman, is on a mission to revive indigenous cuisine More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Regeneration: High ideals
In Utah, a bunch of hip entrepreneurs is creating a crowdfunded ski resort More>>
  Editor’s letter: Failing the elderly
Liz Terry shares her thoughts More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd