Early bird
tickets
available now!
World Leisure Jobs - Submersive's psychedelic bathhouse concept fusing wellness, art and tech to arrive in 2026...
13 Jul 2024 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

28 Jun 2024

Submersive's psychedelic bathhouse concept fusing wellness, art and tech to arrive in 2026
BY Megan Whitby

AI tech, lighting, video and sound effects will amplify the traditional spa experience

AI tech, lighting, video and sound effects will amplify the traditional spa experience
photo: Lua Brice courtesy of Submersive

In 2026, the traditional bathhouse experience will get a futuristic twist with the arrival of Submersive – an innovative concept combining classical spa therapies with art, AI technology and multimedia effects.

Described as the world’s first immersive art bathhouse concept, Submersive is the brainchild of Corvas Brinkerhoff, co-founder of Meow Wolf, the company behind mind-bending interactive art and entertainment installations.

In the latest issue of Spa Business, Brinkerhoff explains his vision behind the concept and shares his ambitions to realise a portfolio of 12 Submersive properties by 2034.

Using AI, neuroaesthetics, lighting, video and sound effects, locations will be scientifically developed to transport guests into an elevated state of consciousness.

The bathhouses will be anchored by a main communal area and feature traditional spa elements such as thermal pools, steamrooms, saunas, waterfalls, grottos, flotation and cooler options for contrast bathing.

Every destination will feature 12 immersive rooms, each designed to induce a different heightened emotion – including awe, wonder, euphoria, inspiration, connection or transcendence.

"Submersive is essentially a massive state-change machine, an immersive art creation that can heal you," Brinkerhoff says.

Wearables and biofeedback
One of the most significant aspects of the proposition is that Submersive’s environments will be experiments in themselves.

Spearheaded by lead scientific advisor Beau Lotto, Submersive will periodically test the impact of its rooms on volunteers using wearables such as mobile EEG headsets and heart rate sensors.

These findings will give valuable biofeedback data that Submersive will then integrate into its audiovisual systems and the design process as development continues.

“Our goal is to amass the world’s deepest understanding of how multisensory experiences affect us on a physiological level,” says Brinkerhoff. “Each environment is designed to get you into a different state so there’s an inherent hypothesis we’re testing to see how the efficacy of that room compares with our intended outcome.”

International debut
The flagship Submersive facility will span 25,000sq ft and open in Austin, Texas, in 2026. After proof of concept, Brinkerhoff plans to double the size of the facility in 2028, adding more immersive environments and other amenities.

Initially, Submersive will be able to accommodate 80 people at a time, with capacity going up to 180 once fully complete.

There will be a timed entry and a choice of three-hour, five-hour or full-day experiences. Price points will start at US$60 (€55, £47) and the average ticket cost will sit at US$88 (€81, £69). The goal is to attract up to 200,000 visitors a year.

“We plan to start working on our second location soon after opening the first and have ambitions to grow quickly,” Brinkerhoff says, stating that beyond the US, western Europe and Japan will be a priority.

Want to learn more? Head to the latest issue of Spa Business for the full interview with Brinkerhoff.



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Mindbody adds bespoke insurance to its list of offerings
Mindbody adds bespoke insurance to its list of offerings   12 Jul 2024

Mindbody, has launched a specialist insurance programme for its customers which is being delivered through its platform. Organised in partnership .... more>>
LifeFit Group is rolling out Club Pilates across Germany, ahead of Austria and the Netherlands
LifeFit Group is rolling out Club Pilates across Germany, ahead of Austria and the Netherlands   12 Jul 2024

After introducing Xponential’s reformer Pilates concept, Club Pilates, to Germany last year, Matin Seibold's LifeFit Group reports that it's .... more>>
Study shows major differences in the way males and females burn fat during exercise
Study shows major differences in the way males and females burn fat during exercise   10 Jul 2024

The way fat stores are metabolised during exercise is different in males and females, according to a US study, which shows the need for more research .... more>>
Xplor Mariana Tek launches gamification features to drive attendances
Xplor Mariana Tek launches gamification features to drive attendances   09 Jul 2024

Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate more members to reach their fitness .... more>>
Company profile


Spa Supply Solutions

Spa Supply Solutions was founded in 2014 by Julie Bevilacqua, a seasoned expert in spa management and aesthetic practices.

View full profile>>

Catalogue gallery


Featured Supplier

Altrafit introduces custom functional fitness equipment at Third Space

Altrafit introduces custom functional fitness equipment at Third Space

Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



World Leisure jobs




Exercise Referral Instructor
Salary: Competitive
Location: Hornchurch
Company: Everyone Active
Duty Manager (Dry)
Salary: Competitive salary
Location: St Albans, UK
Company: Everyone Active
Health and Fitness Instructor
Salary: £Competitive + pension + benefits
Location: Bolton, UK
Company: Bolton Arena
Head of Operations
Salary: £56,107.80 - £63,165.86pa + benefits
Location: Dunfermline, UK
Company: Fife Sports and Leisure Trust Ltd
Diary dates
Powered by leisurediary.com

17-17 Jul 2024

UK Spa Association - Summer networking event

Pennyhill Park , Bagshot, United Kingdom


28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd