World Leisure Jobs - Basic-Fit trials corporate wellness drive across its Spanish clubs...
26 May 2024 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

15 Apr 2024

Basic-Fit trials corporate wellness drive across its Spanish clubs
BY Kath Hudson

The Wellhub app has been made more user-friendly

The Wellhub app has been made more user-friendly
photo: Wellhub

Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.

This includes the 42 McFit and five Holmes Place locations it acquired recently from RSG Group.

The move is a change of tack for Basic-Fit, which has traditionally sold corporate wellness packages direct to companies. The operator indicated it's part of a strategy to accelerate growth in Spain, where Basic-Fit is now market leader by number of locations.

The remainder of its c.1,400 clubs in Germany, France, The Netherlands and Benelux will continue with direct corporate wellness sales while the Spanish trial is underway.

Wellhub is the new name for corporate wellness platform, Gympass, which rebranded recently, announcing new partnerships with mindfulness, nutrition and sleep experts.

"Eamon Lloyd, VP head of Europe at Gympass said: "This alliance gives Basic-Fit access to hundreds of thousands of corporate users, generating additional revenue, while ensuring seamless interaction and a premium experience.

"As we continue to deliver incremental value to our partners, we're glad to be working with the largest brands in this region," said Lloyd.

As well as offering access to a global network of gyms, studios, classes and fitness apps, through partners such as Bannatyne, Everlast, Everyone Active, GLL and Nuffield Health, Wellhub lists a number of new categories to address health holistically.

Mindfulness and stress reduction is now on offer thanks to partnerships with apps such as Headspace and Meditopia.

A new therapy category and partnership with LikeiFeel, provides access to licensed therapists for confidential mental health support.

Personalised nutritional support will be available from registered dietitians and nutritionists through collaborations with Lifesum, MyFitnessPal, Nutrium and StrongerU.

Insomnia is being tackled with the aid of sleep apps, including Rise Science, SleepCycle and Sleep Score.

A category aimed at women’s health has been added with dedicated resources, such as period tracking with Clue.

“Our new brand and extended services reflect our commitment to providing a holistic wellbeing solution, going beyond physical fitness to encompass mental health, nutrition, sleep and more,” said Cesar Carvalho, co-founder and CEO.

“This shift ensures we meet the needs of today’s workforce, empowering companies to create a culture where employees can check in with their wellbeing every day."

Corporate Wellness is a hot topic and and a growth opportunity for the health and fitness sector, with 93 per cent of employees valuing their wellbeing as much as their salary.

Employee stress has reached unprecedented levels, while increases in absenteeism is causing a problem for economies around the world.

Wellhub is currently used by 15,000 companies in 11 countries.

FURTHER READING
Competition in the corporate wellness market is growing, with Wellpass – which is owned by Egym – having recently bought Hussle.

Wellpass already owns Quailtrain in France.

Both Qualitrain and Hussle are expected to be rebranded, creating a Wellpass network across Europe that will compete with Wellhub (formerly Gympass).




Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Peloton buys time for a turnaround with US$1 billion loan
Peloton buys time for a turnaround with US$1 billion loan   24 May 2024

Peloton has secured a critical US$1bn five-year loan to shore up its finances. The loan has repayment terms which are 600 basis points over the .... more>>
Evian Spa makes Middle Eastern debut, crowning top floor of luxury Bentley Tower
Evian Spa makes Middle Eastern debut, crowning top floor of luxury Bentley Tower   24 May 2024

Evian Spa, the spa and wellness brand inspired by the premium mineral water brand, has arrived in Doha, marking its inaugural Middle Eastern location and fifth global destination. .... more>>
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align   23 May 2024

A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric .... more>>
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024
Dean Kowarski, global CEO of Virgin Active, will keynote at HCM Summit 2024   22 May 2024

Leisure Media has added another heavyweight to its line-up of CEOs for its inaugural HCM Summit this October. Dean Kowarski will talk about the .... more>>
Company profile


We Work Well Inc

We Work Well is a global premier hosted buyer event company, connecting high-level executives from leading suppliers with pre-selected highly qualified buyers in the wellness and hospitality industries.

View full profile>>

Catalogue gallery


Featured Supplier

National Attractions Marketing Conference – an injection of adrenaline for UK attractions

National Attractions Marketing Conference – an injection of adrenaline for UK attractions

The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



World Leisure jobs




Cleaning Assistant
Salary: Competitive pay rates
Location: Gainsborough
Company: Everyone Active
Team Leader
Salary: Competitive salary, excellent benefits
Location: Barking
Company: Everyone Active
Team Leader
Salary: £25,550
Location: Wythenshawe
Company: Everyone Active
Lifeguard/Recreation Assistant
Salary: £25000
Location: Wythenshawe
Company: Everyone Active
Diary dates
Powered by leisurediary.com

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France


30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd