World Leisure Jobs - Anytime Fitness announces expansion into the UAE with master franchise deal backed by Mark Mobius ...
14 Apr 2024 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

26 Mar 2024

Anytime Fitness announces expansion into the UAE with master franchise deal backed by Mark Mobius
BY Kath Hudson

L-R: Andrew Wind, Ben Matute, Chuck Runyon, John Ninia, Tony Mitchell, Mark Mobius, Dave Mortensen, Richmond Sy, Sander Van den Born

L-R: Andrew Wind, Ben Matute, Chuck Runyon, John Ninia, Tony Mitchell, Mark Mobius, Dave Mortensen, Richmond Sy, Sander Van den Born
photo: Self Esteem Brands

With a new master franchisee on board, the rollout of Anytime Fitness in the Middle East will get underway later this year, with the first club opening Dubai, following the move to the Middle East which is gripping the sector.

Parent company, Self Esteem Brands, has signed a master franchise deal with an investment group led by Mark Mobius – specialist in emerging marketing – along with fellow investor, John Ninia and two longtime Anytime Fitness Philippines franchise operators – Ben Matute and Richmond Sy – who are relocating to Dubai from the Philippines to drive the new business.

"When we look at the places where our presence and brands can make a meaningful difference and capture strong growth, UAE is top of the list," says Sander van den Born, executive VP, international at Self Esteem Brands.

"It's also a testament to the strength of the Anytime Fitness model to see franchisees relocating from a successful region such as the Philippines to help set up operations in the UAE. We're aligned on values and purpose, especially with wider recognition of health and wellness initiatives across the Middle East."

Co-founder, Anytime Fitness and CEO, Self Esteem Brands, Chuck Runyon, continued: "We strongly believe in the double-digit growth forecasts for the US$5.6 trillion global wellness economy over the next decade* and investments are crucial to help ensure we evolve health and wellness in ways that are holistic and more accessible."

This deal means Anytime Fitness clubs will soon be operating in more than 40 countries. An average of 300 new clubs per year are being opened, serving almost five million members at more than 5,200 clubs. The affordable, 24/7 concept includes personalised health and wellness training, coaching, nutrition, and recovery guidance.

US-headquartered, Self Esteem Brands also owns Basecamp Fitness, SUMHIIT Fitness, The Bar Method, Waxing the City and Stronger U Nutrition. Having announced a merger with Orangetheory last month to form a US$3.5 billion business, the combined company will have 7,000 sites and is aiming for 10,000 in five years.

Orangetheory CEO, Dave Long, speaks more about the ambitions in the current issue of HCM.

*Global Wellness Institute



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah   12 Apr 2024

A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025. Situated 30 minutes from the .... more>>
Dedicated recovery clubs tipped to become a trend
Dedicated recovery clubs tipped to become a trend   11 Apr 2024

Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers as upcoming trends, while the exhibition .... more>>
Research: Kundalini yoga provides cognitive benefits to postmenopausal women at risk of Alzheimer's
Research: Kundalini yoga provides cognitive benefits to postmenopausal women at risk of Alzheimer's   11 Apr 2024

A new study by UCLA Health found Kundalini yoga provided several benefits to cognition and memory for older women at risk of developing Alzheimer’s .... more>>
New lakeside spa oasis set to open at The Ritz-Carlton-Reynolds, Lake Oconee
New lakeside spa oasis set to open at The Ritz-Carlton-Reynolds, Lake Oconee   10 Apr 2024

Luxury lakeside retreat The Ritz-Carlton-Reynolds, Lake Oconee in Georgia, US, is gearing up to unveil its new-look destination spa this May following .... more>>
Company profile


TRP (powered by Fitronics)

Fitronics is the parent company of TRP, CoursePro and Member Experience Awards and is part of the wider Jonas Group of Companies. We truly understand our customers' needs and challenges and become an invaluable extension of their team.

View full profile>>

Catalogue gallery


Featured Supplier

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Elevate your spa business: master global standards and thrive in Saudi Arabia's tourism boom

Discover how to prepare your spa or wellness facility for the influx of international guests and meet global standards as tourism in Saudi Arabia surges. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



World Leisure jobs




Duty Manager (Dry)
Salary: Competitive salary
Location: Bournemouth
Company: Everyone Active
Team Leader
Salary: Competitive salary, excellent benefits
Location: Barking
Company: Everyone Active
Swim Teacher
Salary: Competitive
Location: Shipston-on-Stour
Company: Everyone Active
Swim Teacher
Salary: Competitive
Location: Shipston-on-Stour
Company: Everyone Active
Diary dates
Powered by leisurediary.com

11-14 Apr 2024

FIBO Global Fitness

Exhibition Centre , Cologne, Germany


14-15 Apr 2024

Natural & Organic Products Europe

ExCel, London, United Kingdom







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd