World Leisure Jobs - SHA Mexico to debut in January 2024 with genome-inspired design ...
16 Jun 2024 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

20 Nov 2023

SHA Mexico to debut in January 2024 with genome-inspired design
BY Megan Whitby

SHA Mexico's architecture will replicate the structure of a DNA strand and feature a design that brings the outdoors in

SHA Mexico's architecture will replicate the structure of a DNA strand and feature a design that brings the outdoors in
photo: SHA Wellness

Spanish wellness brand SHA Wellness will open its Latin American flagship in January in Costa Mujeres, a secluded beach destination just north of Cancun.

Joining SHA’s Alicante flagship, SHA Mexico’s opening will mark the first phase of SHA’s global expansion plans with an additional Emirates forest destination set to debut in 2025.

The two upcoming properties are part of AB Wellness, one of three divisions which fall under the newly launched holding group AB Living – a global development firm founded by Alfredo Bataller Parietti in 2022. The two other divisions are AB Properties, focused on residential real estate and AB Hospitality, which aims to develop hotel projects with leading global brands

“We feel we’ve reached our maximum potential at SHA Spain, so we’re making our offer more accessible to a global market,” said SHA vice president Alejandro Bataller in an exclusive interview with Spa Business.

“Between the relics of ancient wisdom and the advancements of modern medicine, Mexico is a natural paradise that is ideal for our offering.

“We’ve explored multiple potential international locations, assessing climate, environment and access to clinical resources. However, an in-depth analysis showed Mexico and the UAE were best suited to the needs of the business.

“Demand for our services in these regions is also strong.”

Design
With seven hectares of native nature and 500m of white sandy beach, SHA Mexico will be a paradisiacal location for guests to achieve their health goals.

“There’ll be 100 treatment rooms and 100 oceanfront suites and 35 wellness residences which we’ve encountered a high demand for – all were sold very quickly to several different international buyers,” Bataller said.

“Its architecture, which replicates the structure of a DNA strand, is being led by Mexican studio Sordo Madaleno with an organic and contemporary design ethos that will use renewable and locally sourced materials.”

Interior designer, Alejandro Escudero, was also involved in realising the space which will blend the indoors with the outdoors with an organic, sustainable and contemporary feel and feature tropical gardens curated by Maat Handasa.

The property will stay true to the brand’s principles of sustainability, employing natural construction materials and renewable energy sources to minimise environmental impact.

The concept
SHA Mexico’s guests will choose between four personalised health programmes (which will mimic those at SHA’s Alicante flagship and range from four to 21 days).

They will be led by renowned specialists in four areas: Rebalance & Reenergize, Detox & Optimal Weight, Well-Ageing & Prevention and Leader’s Performance.

Each programme will be curated to meet the guest’s needs through nine disciplines: healthy nutrition, preventive and well-ageing, holistic medicine, cognitive stimulation, advanced preventive diagnostics, wellbeing and inner balance, physical performance and healthy living academy.

Wellness offering
SHA Mexico’s wellness clinic will be home to medical consultation rooms offering either ocean or mangrove vistas, mind and body rooms, a spa, a fitness studio, yoga and meditation sanctuaries and a hydrotherapy circuit.

An Athletics Club will offer fitness programmes guided by a team of specialists, in addition to outdoor and indoor training areas, four movement studios, high-tech fitness equipment, guided walking meditation routes and tennis and paddle courts.

Other amenities will include an infinity pool, beach club, a games room and a movie theatre, as well as art exhibitions, a library, meeting rooms and a chef’s studio that will play host to Healthy Living workshops.

Dining
The culinary offering will follow SHA’s nutrition philosophy which is based on a healthy, energetic, seasonal, mainly alkaline and balanced diet, inspired by ancient principles and adapted to modern life.

The property will open with a signature restaurant, SHAmadi, followed by a second dining option, Earthy, which will launch in March 2024.

SHA Emirates
Opening in 2025, SHA Emirates will be located in the new AlJurf coastal development halfway between Abu Dhabi and Dubai (just over 30 minutes from each city).

The 12.5-hectare site will be set amidst hundreds of thousands of planted trees that form a verdant forest in the middle of the desert, so guests will always be immersed in nature.

“It’s not what many would think of when they consider a wellness clinic in the Emirates, but that’s exactly what we wanted to achieve,” explained Bataller.

“It’s being created by local developer IMKAN, with an investment of AED600 million (US$163.4 million, €146.8 million, £124.5 million), and will include 110 treatment rooms, 120 suites and a large real estate component with 150 residences.

“Our dream is to create the world’s sixth Blue Zone – places which are recognised as having the highest concentration of centenarians. We envisage a tranquil wellness island, surrounded by nature, that will be an escape from busy city life. It will be a real first for the region and attract travellers from around the world.”

For more details about the upcoming Mexico and Emirates projects, check out Spa Business' exclusive interview with SHA.



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Report identifies diversity, equity and inclusion challenges in health club sector
Report identifies diversity, equity and inclusion challenges in health club sector   14 Jun 2024

Diversity, equity and inclusion in the European fitness industry is examined in a new report which provides eye-opening findings and a starting point .... more>>
RLA Global: Wellness hotels experience positive growth trend globally in 2023
RLA Global: Wellness hotels experience positive growth trend globally in 2023   14 Jun 2024

Hotels incorporating wellness amenities experienced a significant boost in Total Revenue per Available Room (TRevPAR) in 2023, according to the latest .... more>>
The Park Playground opens first immersive VR franchise in Porto
The Park Playground opens first immersive VR franchise in Porto   14 Jun 2024

The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal. The Porto venue is the company’s fifth European location and .... more>>
Bridgerton Season three – most Instagrammed locations
Bridgerton Season three – most Instagrammed locations   13 Jun 2024

Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations. The study, conducted by QR .... more>>
Company profile


TRP (powered by Fitronics)

Fitronics is the parent company of TRP, CoursePro and Member Experience Awards and is part of the wider Jonas Group of Companies. We truly understand our customers' needs and challenges and become an invaluable extension of their team.

View full profile>>

Catalogue gallery


Featured Supplier

Metawell: unlocking the possibilities in a new era of wellness

Metawell: unlocking the possibilities in a new era of wellness

A decade ago, the Gharieni Group began pioneering the integration of advanced wellness technologies into its spa and treatment beds. This innovative approach has since become one of the industry's most significant disruptions and groundbreaking trends. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



World Leisure jobs




Exercise Referral Instructor
Salary: Competitive
Location: Saltburn-by-the-Sea
Company: Everyone Active
Epping Forest Keeper (countryside Ranger)
Salary: £35,663 - £39,805pa + Local Govt Pension + benefits
Location: Loughton, UK
Company: City of London Corporation
Aquatics Officer - dual site
Salary: from £29,269pa
Location: Northwich, UK
Company: Brio Leisure
Fitness Manager
Location: Bristol
Company: Everyone Active
Diary dates
Powered by leisurediary.com

22-22 Jun 2024

World Bathing Day

Worldwide,


22-24 Jun 2024

IECSC Las Vegas

Las Vegas Convention Center, Las Vegas, United States







Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd