 |
|
|
 |
14 Nov 2023
Chiva-Som sister-brand Jayasom to focus on tech and target younger generation
BY
Megan Whitby
|
Jayasom will be designed to attract the younger generation of wellness consumers
photo: Shutterstock/CandyRetriever
Destination wellness operator and Chiva-Som sister brand Jayasom plans to launch in Saudi Arabia, Europe, Japan, India and Malaysia as part of a major global rollout plan. The brand’s first property will launch in Saudi Arabia in 2024 at the vast upcoming integrative multigenerational health resort called Amaala.
Speaking exclusively to Spa Business, Chiva-Som business development director and Jayasom board member Karen Campbell revealed plans are also underway to open a 35-villa Jayasom property in Ibiza, Spain. The retreat will be located at a 300-year-old olive oil farm surrounded by a pine forest and orchards of citrus, almonds, grapes, figs and olives.
The third property will be a forest retreat in Japan where programming and design will take inspiration from Japanese wellness traditions including Onsen and forest bathing.
Jayasom will also expand into India and Malaysia and has aspirations to branch into France.
Jayasom's key characteristics
“Although Jayasom and Chiva Som's values are the same – with a sharp focus on health and sustainable wellness – they’re distinct from one another,” said Campbell.
“In contrast to Chiva-Som, which encourages guests to embrace a digital detox, Jayasom will target the younger generation and focus on tech integration.”
Programming will be centred around spa, beauty, aesthetics, nutrition and mental health.
She added: “Each location will be distinct in its own right with a sense of place, but there will be a strong synergy among the portfolio.
“We want Jayasom guests to feel connected and grounded.”
 |
|
|
|
|
|
|
|
|
|
Connect with
World Leisure |
|
|
|
|
|
|
|
|
|
|
|
|
|
| News headlines |
|
|
 |
 |
|
03 Dec 2023
New insight from UK quango, Sport England has found that healthy life expectancy in England – ie, the number of years people live without debilitating
.... more>> |
|
|
|
 |
|
02 Dec 2023
PureGym has delivered a positive set of third quarter results, with revenues increasing to £137.7m, for the three months ending 30 September – up 15.8
.... more>> |
|
|
|
 |
|
01 Dec 2023
A new rooftop spa has been added to modern alpine escape Das Central in the heart of Sölden, high in the Austrian Alps, to refresh the property’s
.... more>> |
|
|
|
 |
|
01 Dec 2023
Sony Pictures is set to launch an immersive indoor entertainment park at Oakbrook Center in Chicago in December, featuring escape rooms, interactive
.... more>> |
|
|
|
|
|
 |
|
| Company profile |
|
ABC Trainerize
ABC Trainerize is a member engagement mobile app and software platform that allows coaches and fitness businesses to expand their reach beyond their physical space, better connect with members, and digitize the training experience.
View full profile>> |
|
| Catalogue gallery |
|
|
| Featured Supplier |
|
 |
|
|
|
in this issue
• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources
|
|
|
|
|
|
|
 |
| World Leisure jobs |
 |
Swim Teacher
Salary: Competitive
Location: Southam
Company: Everyone Active
|
|
|
|
|
|
| Diary dates |
|
| Powered
by leisurediary.com |
 |
|
|
|
|
