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16 Jun 2023
Aardman and Katapult launch new attraction concept at IAAPA Expo Asia 2023
BY
Magali Robathan
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Aardman and Katapult have collaborated on the design of the new attraction
photo: Image Aardman and Katapult
International themed attraction and experience designer Katapult and animation studio Aardman have launched a new themed attraction concept at IAAPA Expo Asia in Singapore, featuring Aardman’s much-loved characters. The World of Aardman is a hands-on visitor attraction concept, featuring an interactive studio experience, a themed cafe, experiential retail, and photo opportunities with guests’ favourite characters.
Designed to suit pre-existing retail mall units and indoor destinations, the attraction can also be used to showcase exclusive seasonal events and product releases, as well as tying in with promotional initiatives across Aardman’s studio schedule.
“We’re delighted to bring to market a truly unique and authentic Aardman experience, alongside Katapult,” said Aardman’s head of attractions & live experiences, Ngaio Harding-Hill.
“From Shaun the Sheep to Wallace and Gromit, our characters are globally recognised and beloved. The opportunity to bring our fans closer to their favourite IPs is what we want to achieve with this visitor attraction.
“We’re really excited to be launching ‘The World of Aardman’ in Singapore at IAAPA Expo Asia, where we will also be sharing more insights with delegates on the design and operations of the attraction.”
Co-founder and CEO of Katapult, Dawn Foote, said: “It’s been a pleasure to collaborate and create this exciting project with Aardman. We both share the ambition to inspire people through creativity and Ngaio and myself welcome conversations with interested parties during the Expo.”
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