World Leisure Jobs - Accor launches new hospitality brand Handwritten Collection...
10 Jun 2023 World leisure: news, training & property
Sign up for FREE ezine
Latest news

27 Mar 2023

Accor launches new hospitality brand Handwritten Collection
BY Megan Whitby

The portfolio is expected to reach more than 250 hotels by 2030

The portfolio is expected to reach more than 250 hotels by 2030
photo: Accor

Hospitality giant Accor has added a new midscale brand, The Handwritten Collection, to its global portfolio.

Accor already has over 110 Handwritten leads globally – many of which will include spa and wellness amenities – including 12 secured signings, five of which will debut throughout the first trimester of 2023.

The brand describes the new launch as an international “selection of charming bespoke hotels that offer an intimate and stylish hospitality experience”.

Handwritten Collection properties opening over the next several months include:
• Shanghai Hotel Shanghai Sheshan Oriental, Handwritten Collection in Shanghai, China.
• Le Saint Gervais Hotel & Spa, Handwritten Collection in Saint Gervais, France.
• Wonil Hotel Perth, Handwritten Collection in Perth, Australia.
• Hotel Morris, Handwritten Collection in Sydney, Australia.
• Le Splendid Hotel Lac d'Annecy, Handwritten Collection in Annecy, France.

Additional properties will open throughout the remainder of the year and beyond in France, Estonia and Vietnam, as well as properties in Bucharest, Romania and Spain.

The portfolio is expected to reach more than 250 hotels by 2030.

With the creation of Handwritten Collection, Accor is broadening its brand portfolio and midscale hotel offerings and will look to replicate the success it has achieved with the Group's other collection brands across other segments; MGallery Hotel Collection and Emblems Collection.

"The Handwritten Collection enriches Accor’s offering in the ‘collection brands’ segment with a curated selection of hotels that exhibit charming and one-of-a-kind concepts,” said Alex Schellenberger, Accor’s chief marketing officer of premium, midscale, economy brands.

“The hotels we’ll feature are those sought out by travellers who appreciate heartwarming travel experiences and a twist on traditional hospitality, as well as by hoteliers who cherish the unique personality of their properties while desiring the benefits that come with a leading global partner.”

Created for independent hoteliers
The Handwritten Collection is also designed with the needs of independent hotel owners in mind. Its standards are designed to be flexible, light and easy to attain.

“In 2022, Accor signed on average globally more than one hotel per day and opened nearly one hotel per day,” said Camil Yazbeck, Accor’s global chief development officer of premium, midscale and economy.

“We aim to continue this growth by anticipating the needs of our guests and aligning with the investment criteria of our partners and owners.

“Independent hotels are increasingly seeking the strength of Accor’s sales, distribution and loyalty platform to increase their revenue and assist them in optimising their costs, while retaining their own distinctive personality and offering a highly qualitative product, service and experience.

“The Handwritten Collection offers them an ideal solution, providing the option for a franchise contract and a flexible and cost-effective level of investment. We look forward to working collaboratively with owners and partners and welcoming additional hotels from around the world into this outstanding collection.”

Connect with
World Leisure
View issue contents
Sign up:
Instant Alerts/zines

Print edition

News headlines
Yoga can help cancer recovery
Yoga can help cancer recovery   09 Jun 2023

Cancer patients who practise YOCAS yoga can benefit from reduced levels of inflammation – helping their road to recovery and even preventing cancer .... more>>
Mandarin Oriental rolling out wellness music programming in spas worldwide
Mandarin Oriental rolling out wellness music programming in spas worldwide   09 Jun 2023

Spas operated by Mandarin Oriental Hotel Group (MOHG) will harness the healing power of music following the upcoming launch of a new Wellness Music .... more>>
Harry Kane invests in fit tech startup OxeFit
Harry Kane invests in fit tech startup OxeFit   08 Jun 2023

England football captain Harry Kane has invested in fitness tech startup, OxeFit. OxeFit is a connected, artificial intelligence (AI)-based .... more>>
Soneva to open third Maldives retreat by end of 2023
Soneva to open third Maldives retreat by end of 2023   08 Jun 2023

Sonu Shivdasani, co-founder of barefoot luxury hotel and wellness brand Soneva, has confirmed there will be a new Soneva opening by the end of 2023. .... more>>
Company profile

Urb'n Nature

We offer 100 per cent plastic-free hotel and spa products and packaging. Our product development is based on a unique understanding of people, products and sustainability.

View full profile>>

Catalogue gallery

Featured Supplier

Study Active helps develop fitness trainers at The Gym Group

Study Active helps develop fitness trainers at The Gym Group

Fitness education provider Study Active is delighted to be teaming up with The Gym Group, the lowest-cost, nationwide 24/7 gym chain, to provide professional development services to their team of Fitness Trainers. More>>

in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources

World Leisure jobs

Duty Manager
Salary: £24,144 to £27,396 per annum, pro rata if part time
Location: Falmer, Brighton, UK
Company: University of Sussex
Sport Facilities Assistant
Salary: £22,833pa-£25,040pa
Location: Chelmsford, UK
Company: New Hall School
Duty Manager
Salary: £24,000 - £26,000 + pension + benefits
Location: Harlow, UK
Company: Harlow Leisurezone
Fitness Lead
Salary: from £30,000pa FTE
Location: Knutsford, UK
Company: Everybody Sport and Recreation
Diary dates
Powered by

11-14 Jun 2023


Le Meridien Lav, Split, Croatia

12-15 Jun 2023

World Fitness & Wellness Summit

Raffles City Convention Centre, Singapore

Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Tourism: Right to roam
Sweden is inviting everyone to come and stay – and indulge in a spot of wild camping. Jenny Kaiser from VisitSweden talks about the initiative More>>
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>

Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>
  New opening: Future of leisure
Selby Summit focuses on activity, not sport. Is it a new era for leisure centres? More>>

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd