Netflix launches into fitness with Nike Training Club

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23 Dec 2022

Netflix launches into fitness with Nike Training Club

BY Frances Marcellin

Netflix will be streaming Nike Training Club content worldwide from 30 December

photo: Netflix

Nike has partnered with Netflix to stream 30 hours of Nike Training Club (NTC) workouts across all territories in ten languages. The first part of the series will land on 30 December with five training programmes and the rest will land throughout 2023.

They are: Kickstart Fitness with the Basics (13 episodes); Two Weeks to a Stronger Core (7 episodes); Fall in Love with Vinyasa Yoga (6 episodes); HIIT & Strength with Tara (14 episodes); and Feel-Good Fitness (6 episodes).

Overall 90 NTC workouts of different lengths, catering for all fitness levels, will be on offer to Netflix’s 223m members worldwide. The workouts will span yoga, strength and high-intensity genres and Nike master trainers Joe Holder, Kirsty Godso and Betina Gozo are among the dozen athletes leading the sessions.

Netflix first launched in Canada in 2010 and since then has expanded into 190 countries. The streaming platform’s strong original programming set it apart from its competitors, but it is also expanding into other areas. Netflix launched a partnership with Headspace in 2020 – also an NTC collaborator – in the health space. Now it is entering the fitness market with NTC.

Netflix is not the first subscription-based channel to partner with a fitness platform and app. In 2021 Fiit’s content deal with Sky led to 20 per cent of Fiit users accessing workouts through the Sky Q service. Today it provides more than 600 workouts and targets all fitness levels with classes ranging from HIIT to yoga and strength training.

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