World Leisure Jobs - World Health Organization, FIFA and Qatar launch gamified movement-tracking app...
07 Dec 2022 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

22 Nov 2022

World Health Organization, FIFA and Qatar launch gamified movement-tracking app
BY Frances Marcellin

The app runs on phones and tablets as well as smart TVs

The app runs on phones and tablets as well as smart TVs
photo: Shutterstock/jittawit21

Sport for Health, a collaboration between The World Health Organization (WHO), FIFA and Qatar’s Ministry of Public Health, has released an app called Gen Move Season 1 to coincide with the World Cup in Qatar, with the aim of increasing physical activity among millions of children worldwide.

Game developer G13R, which created mobile skills measurement app myKicks during the 2018 World Cup, is behind the product’s development. The company is already trialling the release of Gen Move Season 2.

Gen Move gamifies physical activity to help motivate movement in young people aged 8-to-15-years-of-age by combining AI with movement tracking to deliver vigorous video games that require a physical response. There are more than 50 games available on the app, each with six skill levels.

The WHO recommends that children and teenagers should get around 60 minutes of moderate physical activity a day, as well as activities that strengthen muscles and bones at least three times a week, but says that more than 80 per cent of children and adolescents don't meet these guidelines. They can also spend more than eight hours a day being sedentary, leading to poor fitness, weight gain and reduced sleep.

“Regular physical activity has major, lifelong benefits for physical and mental health, and is essential for the healthy development of children,” said Dr Tedros Adhanom Ghebreyesus, WHO’s director general. “This kind of digital innovation can be a powerful tool to reach young people and get them moving, especially children who might not play sports regularly.”

During the setup, users place their phone or tablet on the floor, so the app can register their form. They then choose an avatar, such as a tiger or mouse to represent them. Gen Move gameplay inspires physical movement, with categories including Jump, Upper Body, Chomp, Space Blast, Zone Runner and Danger Zone. By playing, users can earn currency which can be used to customise their avatar by purchasing clothing and accessories.

Gen Move games are built around popular sports such as football and involve actions such as jumping, reaching and kicking to build children's confidence and enjoyment of movement. Games can be played inside or outside and in small spaces.

The app is being launched to coincide with the World Cup to inspire as many children as possible to participate in physical activity. “Qatar is proud to launch this important innovation for children,” said Dr Hanan Mohamed Al Kuwari, minister of public health of Qatar. “We're committed to doing as much as possible to increase physical activity and build the health of young people here in Qatar and around the world.

"The COVID-19 pandemic has impacted young people hard, limiting physical education and school sports," she said. "It's vital we invest in promoting physical activity and leverage digital technologies to provide new and fun ways to be active.”

The app also features the slogan #Bring the Moves, which is a football-themed FIFA campaign encouraging young people to celebrate their goals throughout the World Cup.

The launch took place at 'Walk the Talk: The Health for All Challenge', which was held for the first time in Qatar.

A recent report from the WHO, Global Status Report on Physical Activity 2022, revealed that physical inactivity between 2020 and 2030 will result in almost 500m people developing a preventable, non-communicable disease (NCD), at a cost of US$300bn.

“The cost to the public health care systems of physical inactivity is very high,” says Dr Fiona Bull, head of the Physical Activity Unit at WHO. “Therefore, getting children to enjoy being active and build habits into every day is critical to preventing future noncommunicable diseases, such as heart disease, obesity, hypertension, diabetes and many cancers.”




Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Arch Amenities Group announces acquisition of Hutchinson Consulting
Arch Amenities Group announces acquisition of Hutchinson Consulting   06 Dec 2022

Hutchinson Consulting has been acquired by Arch Amenities Group (AAG), a global provider of hospitality management and consulting services for .... more>>
Sony unlocks the metaverse with the launch of Mocopi sensors for avatar creation
Sony unlocks the metaverse with the launch of Mocopi sensors for avatar creation   05 Dec 2022

Sony has announced that it will be releasing a motion tracking product called Mocopi in January that looks set to accelerate the services fitness and .... more>>
Ozone therapy, IV infusions and cancer screening coming to Kamalaya Koh Samui in 2023
Ozone therapy, IV infusions and cancer screening coming to Kamalaya Koh Samui in 2023   05 Dec 2022

As of January 2023, integrative health will be top of the menu at Kamalaya Wellness Sanctuary & Holistic Spa in Koh Samui, Thailand, following the .... more>>
Lumen expands metabolic health platform and preventative healthcare mission
Lumen expands metabolic health platform and preventative healthcare mission   05 Dec 2022

Lumen, a health tech company that analyses people’s metabolism based on the CO2 and oxygen in their breath, has raised US$62m in Series B funding. The .... more>>
Company profile


Empowered Brands

Empowered Brands is a fitness franchise incubator that acquired the énergie Fitness Group in 2020.

View full profile>>

Catalogue gallery


Featured Supplier

Three essential spa revenue strategies for 2023

Three essential spa revenue strategies for 2023

Running a profitable spa demands keeping on top of ever-changing guest preferences. Simply sticking to conventional revenue streams isn’t enough to get ahead of the competition in 2023. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



World Leisure jobs




Head of Visitor Experience
Salary: £60,000 - £62,000 + bonus
Location: Gibraltar
Company: Hollow Rock
Chief Executive Officer
Salary: £65,000 - £75,000pa + Local Govt Pension
Location: Rossendale, UK
Company: Rossendale Leisure Trust
Catering Assistant
Salary: Competitive
Location: Stratford-upon-Avon, UK
Company: Everyone Active
Swim Teacher
Salary: Competitive
Location: Stratford-upon-Avon
Company: Everyone Active
Diary dates
Powered by leisurediary.com

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand


05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Restaurants: Sharing the love
Famous restaurants are popping up in unexpected places. We found out more More>>
  Tourism: Right to roam
Sweden is inviting everyone to come and stay – and indulge in a spot of wild camping. Jenny Kaiser from VisitSweden talks about the initiative More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Talking Point: Cruise control
The cruise industry is expanding, but concerns are growing about pollution More>>
  Interview: Tony Butler
Derby Museums Trust executive director delivers social justice in museums More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd