World Leisure Jobs - David Lloyd reveals acquisitions in Europe and a new green club concept for the UK...
07 Dec 2022 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

30 Sep 2022

David Lloyd reveals acquisitions in Europe and a new green club concept for the UK
BY Frances Marcellin

DLL is taking its country club formula to Madrid while opening a new green club in the UK

DLL is taking its country club formula to Madrid while opening a new green club in the UK
photo: DLL

David Lloyd Leisure (DLL) has acquired fitness clubs ABC Serrano and La Finca in Madrid. Once refurbished they will open in 2024.

La Finca is located 20 minutes from the heart of Madrid and will become a family-focused facility. The ABC Serrano club spans four floors above the ABC Serrano shopping centre and will target professionals seeking upmarket fitness and wellness facilities. Work on both clubs will start next year.

DLL has a stated aim of using the disruption of the pandemic to scale its portfolio, with aquisition as its core growth strategy. In an exclusive interview, CEO, Russell Barnes told HCM: "Coming out of the pandemic, lots of companies find themselves having to let go of assets to keep their core businesses afloat. This provides an opportunity for M&A the likes of which we probably haven’t seen, nor will we likely see again, in our working lifetime. DLL, therefore, has a chance to accelerate its growth."

The company acquired its first Spanish club in Barcelona in 2017, the same year it successfully built and opened a club in Aravaca Madrid. Last year it acquired three further clubs, at Gava Mar near Barcelona, Malaga and Zaragoza, from Grupo Accura. The company has allocated a €9m budget to transform these three facilities.

The acquisition of multi-site businesses is a key part of the DLL strategy, with Barnes telling HCM: "Growth via single-location new-builds is infinitely harder in Europe than in the UK, so we’re looking to acquire multi-site operators where we not only get an immediate foothold but also local expertise and a management team that comes with the business."

The Spanish acquisitions coincided with the opening of David Lloyd Bicester this month (September 2022), the first of DLL’s new generation of clubs to incorporate more green technology. These new green club concepts will also include a broader range of facilities, such as padel tennis and extra space for outdoor group exercise.

Earlier this year the company opened its doors to the new Cricklewood club following a £5.5m investment of the former Virgin Active site, and acquired Z2 in Modena, its second Italian club – the other being Milan’s David Lloyd Malaspina.

DLL has been buoyed by a rapid bounceback and business growth following the pandemic, increasing its number of clubs from 90 to 130 over the last few years. The DLL estate now comprises 101 UK clubs and 29 in mainland Europe.



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Arch Amenities Group announces acquisition of Hutchinson Consulting
Arch Amenities Group announces acquisition of Hutchinson Consulting   06 Dec 2022

Hutchinson Consulting has been acquired by Arch Amenities Group (AAG), a global provider of hospitality management and consulting services for .... more>>
Sony unlocks the metaverse with the launch of Mocopi sensors for avatar creation
Sony unlocks the metaverse with the launch of Mocopi sensors for avatar creation   05 Dec 2022

Sony has announced that it will be releasing a motion tracking product called Mocopi in January that looks set to accelerate the services fitness and .... more>>
Ozone therapy, IV infusions and cancer screening coming to Kamalaya Koh Samui in 2023
Ozone therapy, IV infusions and cancer screening coming to Kamalaya Koh Samui in 2023   05 Dec 2022

As of January 2023, integrative health will be top of the menu at Kamalaya Wellness Sanctuary & Holistic Spa in Koh Samui, Thailand, following the .... more>>
Lumen expands metabolic health platform and preventative healthcare mission
Lumen expands metabolic health platform and preventative healthcare mission   05 Dec 2022

Lumen, a health tech company that analyses people’s metabolism based on the CO2 and oxygen in their breath, has raised US$62m in Series B funding. The .... more>>
Company profile


Trainerize

Trainerize is the fitness club software making fitness accessible by empowering fitness businesses worldwide to reach, engage, and motivate more people to change their lives for the better.

View full profile>>

Catalogue gallery


Featured Supplier

Three essential spa revenue strategies for 2023

Three essential spa revenue strategies for 2023

Running a profitable spa demands keeping on top of ever-changing guest preferences. Simply sticking to conventional revenue streams isn’t enough to get ahead of the competition in 2023. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



World Leisure jobs




Head of Visitor Experience
Salary: £60,000 - £62,000 + bonus
Location: Gibraltar
Company: Hollow Rock
Chief Executive Officer
Salary: £65,000 - £75,000pa + Local Govt Pension
Location: Rossendale, UK
Company: Rossendale Leisure Trust
Catering Assistant
Salary: Competitive
Location: Stratford-upon-Avon, UK
Company: Everyone Active
Swim Teacher
Salary: Competitive
Location: Stratford-upon-Avon
Company: Everyone Active
Diary dates
Powered by leisurediary.com

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand


05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>
  Trends: Introducing Gen Z
How will this tech-savvy, social media-driven generation affect your business? More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Sports: Play to the crowd
When public sector budgets are tight, crowdfunding is an attractive option More>>
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd