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29 Sep 2022 World leisure: news, training & property
 
 
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13 Sep 2022

Biologique Recherche goes stateside and makes US debut in Los Angeles
BY Megan Whitby

The LA location has been decorated with Biologique Recherche's signature palette of blue, gold and white

The LA location has been decorated with Biologique Recherche's signature palette of blue, gold and white
photo: Biologique Recherche

French skincare brand Biologique Recherche has opened the doors to its flagship US destination in West Hollywood – named Ambassade Los Angeles.

The 5,000sqm facility provides Biologique Recherche’s proprietary skin diagnostic services and personalised spa treatments for the face, body and scalp, as well as its full range of retail products.

Led by spa director Vivian Henein, the Ambassade is located on Melrose Place in a two-story building. The destination features six treatment rooms as well as a larger VIP suite with a private entrance, plus a diagnostic room, a hair salon for scalp treatments and a retail boutique.

Characterised by the brand’s signature blue, white and gold colour scheme, the facility is equipped with treatment beds from Italy-based spa and wellness equipment supplier Lemi.

“We wanted to create a very authentic French experience with an elegant Parisian aesthetic,” says Margot Humbert, GM of Biologique Recherche USA.

“We took elements from the original Paris Ambassade to extend the authenticity of the brand and create continuity."

The interior architecture was entrusted to Joanne de Lépinay – a French designer who worked on the brand’s original Paris Ambassade – to bring the same Parisian spirit to the Los Angeles destination.

de Lépinay was tasked with creating a cosy yet elegant atmosphere.

The Ambassade concept – translated to mean embassy in English – was created by the brand’s founder Yvan Allouche. His vision was to create a network of exclusive Biologique Recherche outposts in urban environments.

Company co-owner Rupert Schmid told Spa Business that new Ambassade locations will also open in Rome and Shanghai by the end of 2022. He also hinted that the brand is considering opening two extra locations in Shanghai, but these have not yet been confirmed.

“Biologique Recherche is already present in more than 85 countries so it’s natural we’re continuing to expand and develop our Ambassade concept worldwide.

“Our main goal is to expand our Ambassade network in the most emblematic cities in the world, and if possible, open one in each of our partners’ countries,” he concludes.



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