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29 Jun 2022

UK Active sets out key milestones for its Vision 2030 strategy
BY Tom Walker

UK Active is aiming to work more closely with the NHS

UK Active is aiming to work more closely with the NHS
photo: Shutterstock/Rido

Establishing new data and insight services and strengthening relationships with both government and the NHS are among UK Active's aims for 2022-23.

The industry body today (29 June 2022) published its ten strategic goals for the coming year, which also include delivering projects with Sport England, the launch of a new website and the rollout of The Active Standard, an industry kitemark for consumers.

The 10 milestones are part of UK Active's Vision 2030 strategy, which maps out plans for growing and developing the physical activity sector through the rest of the decade.

CEO Huw Edwards said: “We want to be clear and transparent with our members about the set of milestones ahead for us as an organisation.

“Together with our members, we can not only navigate the current challenges facing the sector but also lay the foundations for our growth and development across the rest of the decade.

“This document sets out the key milestones to begin the journey towards our shared ambition.”

Other goals include the improvement of membership engagement, which UK Active plans to achieve by implementing a new year-round member engagement strategy.

"Our commitment is to communicate effectively with our members, providing support, championing the great work they do and helping the sector grow," the body states.

"Our goal as a team is to further engage with our members in order to help them achieve their goals and ultimately make the nation healthier and happier."

Elsewhere, UK Active will establish a new suite of data and insight services, including private sector benchmarking and a new consumer polling function, increasing member access to sector intelligence.

This will be complemented by new research projects in key areas that impact the sector, including workplace health and the impact of Long COVID.

To read more about the plans for 2022-23 – including a full description of the 10 milestones, click here.



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