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30 Nov 2021
Does the fitness industry support equality and diversity? WIFA research seeks to raise the game
BY
Liz Terry
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The WIFA research will act as an ongoing monitor of the state of gender diversity, equity and inclusion in the fitness industry
photo: NDAB Creativity
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey on gender diversity, equity, equality and inclusion in the fitness industry. The results will be published in the second quarter of 2022, with the study also acting as a monitor on an ongoing basis. Participation is anonymous, free of charge and open to anyone employed in the fitness industry.
"This study on gender diversity and equity will be a living project," says Jennifer Halsall-de Wit, COO at WIFA. "We plan to continuously collect data to monitor developments. Every voice counts and we welcome everyone's contribution to this important issue."
While the fitness industry is increasingly positioning itself as a health provider, says de Wit, other socially relevant topics, such as gender diversity and equity, are not regularly addressed by the sector.
"Gender equality and an open approach to these issues is a relevant part of our modern civil society," says Artur Jagiello from Sport Alliance. "With this survey, we want to raise awareness of and shed more light on the curent situation."
The survey will identify and analyse unrecognised concerns, with the findings then summarised and published.
Actionable recommendations will then be made, designed to encourage decision-makers in the industry to take proactive steps to progress the industry in these areas and strengthen the image of the global fitness sector.
Take the survey here: https://sportalliance.typeform.com/fitnessDEI"
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