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18 Nov 2021

IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
BY Tom Walker

Fury will be marketed as the world’s first unattended, two-player VR esports attraction

Fury will be marketed as the world’s first unattended, two-player VR esports attraction
photo: VRStudios

VRstudios and Creative Works have launched a new VR-based multiplayer attraction.

Described as the world’s first unattended, two-player VR esports attraction, Fury has been designed to deliver physically active experiences in a small footprint.

The VR gameplay options include “Hoops Madness,” which utilises real-world physics to deliver a VR basketball experience with authentic shooting and ball-handling.

Fury made its debut at the IAAPA Expo in Orlando this week (16-19 November).

Kevin Vitale, CEO and chair of VRstudios, said: ​​“With Fury, we're making it easy for location-based entertainment operators to bring in a money-making, high-throughput attraction that combines the immersion of virtual reality gaming with the community building, events and competition.

“Creative Works’ experience with esports and impressive track record of promoting innovative VR attractions makes them a great partner for us.”

The launch of Fury is part of a larger partnership deal between VRstudios, creator of free-roam multiplayer VR attractions and Creative Works, a turnkey attraction developer.

Under the partnership, Creative Works has become an authorised distributor in North America for VRstudios’ products.

The two companies also plan to collaborate on future products for the visitor attractions market, leveraging VRstudios’ technology and products and Creative Works’ fabrication, distribution, and service capabilities.



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