World Leisure Jobs - Xponential Fitness takes Rumble to Australia with master franchise deal...
18 Oct 2021 World leisure: news, training & property
Sign up for FREE ezine
Latest news

27 Sep 2021

Xponential Fitness takes Rumble to Australia with master franchise deal
BY Tom Walker

The boxing-inspired boutique brand was acquired by Xponential Fitness in March 2021

The boxing-inspired boutique brand was acquired by Xponential Fitness in March 2021
photo: Rumble/Xponential Fitness

Boxing-inspired fitness operator Rumble has signed a master franchise agreement in Australia, which could see at least 100 studios open in the country over the next five years.

The boutique brand, which was acquired by franchised fitness behemoth Xponential Fitness in March 2021, has signed the master deal with Box X Operations.

Box X has already secured multiple studio development deals and is expected to bring four Rumble studios to the Sydney and Newcastle markets.

Rumble and Box X have also teamed up with former F45 Franchise Owners and well-known entertainment industry duo, The Stafford Brothers, to promote Rumble in Australia and open their own Rumble studios.

Box X is a subsidiary of Boutique Fitness Studios, which is the existing master franchise partner in Australia for Xponential Fitness brands, CycleBar and StretchLab.

John Kersh, chief international development Officer for Xponential Fitness, said: “Australia is proving to be a major emerging market for boutique fitness, so we know Rumble will be a strong addition to the Xponential brands, CycleBar, Club Pilates and StretchLab, already sparking excitement in the market.”

Rumble offers 45-minute, 10-round, full-body strength and conditioning workouts, which interpolate water-filled, teardrop-style boxing bags.

Founded in 2017 in New York City, the brand has since expanded across the US.

Matt Gordin, CEO of Boutique Fitness Studios, said: “We're certain that Australians will embrace the results-oriented workout and immersive customer experience at Rumble studios.

“And our promotional collaboration with Matt Stafford will extend our reach as we continue to develop our network of franchise partners around Australia.”

Since its launch, Rumble has attracted a number of celebrity exercisers, from Justin Bieber and Selena Gomez to Kendall Jenner and David Beckham.

Xponential Fitness is backed by Anthony Geisler and Snapdragon Capital Partners and has grown rapidly in recent years.

It opened 394 new locations in 2019 and another 240 during the pandemic-hit 2020.

In total, its portfolio includes Club Pilates, Pure Barre, Cyclebar, Stretch Lab, Row House, Yoga Six, Rumble, AKT and Stride.

Connect with
World Leisure
View issue contents
Sign up:
Instant Alerts/zines

Print edition

News headlines
Exercise stops cancer growth
Exercise stops cancer growth   18 Oct 2021

Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. Research from Edith Cowan University (ECU) in .... more>>
Global fitness industry gets back to live events
Global fitness industry gets back to live events   18 Oct 2021

The global health and fitness industry is returning to a busy programme of live trade shows and industry events, following an 18-month period in which .... more>>
Intelivideo signs partnership with Matrix Fitness
Intelivideo signs partnership with Matrix Fitness   15 Oct 2021

Matrix and Intelivideo have signed a strategic partnership, which will see Intelivideo's fitness content integrated into Matrix's premium commercial .... more>>
Nadine Dorries says sport and physical activity must be 'at the heart of pandemic recovery'
Nadine Dorries says sport and physical activity must be 'at the heart of pandemic recovery'   15 Oct 2021

Nadine Dorries, the recently appointed secretary of state for digital, culture, media and sport at the DCMS, has promised that the government will .... more>>
Company profile

Life Fitness

The Life Fitness family of brands offers an unrivalled product portfolio, providing customers with access to tailored solutions they need to target every segment of the fitness market.

View full profile>>

Catalogue gallery

Featured Supplier

Humanising the member app experience

Humanising the member app experience

FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations. More>>

in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources

World Leisure jobs

Operations Manager
Location: Moulton, Northampton, UK
Company: Everyone Active
Salary: Competitive pay rates
Location: Westminster, London, UK
Company: Everyone Active
Sports Club Manager
Salary: c£30,000 - £32,000+ pa
Location: Southall, UK
Company: Middlesex Badminton Dome
Team Leader
Salary: Competitive salary, excellent benefits
Location: London (Westminster)
Company: Everyone Active
Diary dates
Powered by

17-18 Oct 2021

Professional Beauty London

ExCeL London, London, United Kingdom

31 Oct - 03 Nov 2021

GSN Buyers Conference - Green Spa Network

Ojai Valley Inn & Spa, Ojai, United States

Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Interview: Sioux-per foods
The Sioux Chef, Sean Sherman, is on a mission to revive indigenous cuisine More>>
  Last word: The benefits of retreats
Research is showing retreats could have a positive health impact More>>

Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>
  Gymtopia: Angels’ advocate
Gymtopia founder Ray Algar on making a difference beyond the health club walls More>>

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd