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27 Sep 2021
Pullman Hotels and Les Mills launch new boutique offering driven by team of global fitness ambassadors
BY
Tom Walker
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At the heart of the brand will be a group of fitness ambassadors from around the world
photo: Pullman/Accor
Hotel giant Accor has launched a new bespoke, premium fitness service for its upmarket Pullman Hotels & Resorts. The new Pullman Fitness Squad will be driven by a group of fitness ambassadors from around the world, who have been specially chosen to lead this new Pullman wellbeing and fitness initiative.
The ambassadors include Anthony Oxford, Maxime Vigeant, Fiona Fransisca, Gary Mulholland, James Thomas and Jojo ZhouRong.
In addition to representing the emerging Pullman Power Fitness brand and overseeing the full range of Pullman X Les Mills Live classes. They'll also work to deliver on-property bootcamps and other special events.
Emlyn Brown, Accor's global VP of wellbeing at Accor, said: "This is a game-changer and an exciting next step as we push to evolve the face of hotel fitness through the whole Pullman Power Fitness experience.
"The Pullman Fitness Squad is offering guests a dynamic workout experience designed to blur the boundaries between a conventional hotel gym and a boutique fitness brand," he said. "Pullman X Les Mills is the world's first boutique fitness hotel offering, with around-the-clock fitness classes and in-room fitness amenities.
"The consumer demand for innovation in fitness concepts is abundantly clear," said Brown, "we listened carefully to those valuable insights throughout the creation of this programme.
"Through the talented new ambassadors and partnership with Les Mills, we're pleased to provide our guests with challenging and inspiring workout offerings, allowing them to feel and perform at their best, no matter where they are."
Anna Henwood, chief marketing officer of Les Mills International said: “We want people to enjoy our workouts and the collaborative live streaming of Les Mills Bodypump-inspired workouts will help people globally to kickstart their fitness journey towards health and happiness.”
In November, Pullman and Les Mills will join forces with the aim of setting the Guinness World Record for the largest virtual fitness class. The event will be hosted at Pullman Dubai Downtown, with all six ambassadors from the Power Fitness Squad in attendance to teach separate parts of the virtual fitness class that will be live-streamed globally.
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| Company profile |
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Les Mills UK
For more than 50 years Les Mills has been leading the way in fitness. We produce 22 group fitness programmes, backed by science, to be experienced in club or at home via Les Mills+
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