World Leisure Jobs - The Gym Group launches interactive HIIT studios in partnership with Fiit...
22 Sep 2021 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

27 Jul 2021

The Gym Group launches interactive HIIT studios in partnership with Fiit
BY Tom Walker

The deal will see the introduction of the first-ever, in-gym interactive fitness studio and Fiit Pods in the UK

The deal will see the introduction of the first-ever, in-gym interactive fitness studio and Fiit Pods in the UK
photo: The Gym Group

The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first budget gym operator to offer its members a hybrid club-in-club option.

Seen as a merging of the world of digital fitness and traditional brick-and-mortar health clubs, the deal will see the introduction of the first-ever Fiit Pod interactive fitness studios in the UK.

Launching at three flagship Gym Group clubs – Oxford Street and White Hart Lane in London and Altrincham in Cheshire – the new offering will be the first time Fiit has been accessible outside the home and within the walls of a health club.

The Fiit Pods will offer group HIIT training with Fiit equipment and bodyweight group classes scheduled throughout the day, accommodating up to 20 people per class.

Fitt will be deploying its newly-launched interactive fitness technology, which is capable of creating a fully interactive fitness experience.

While the interactive in-gym experience is already available on spin bikes, this will be the first time in the UK that live-streamed leaderboards will be available for HIIT workouts within any gym, according to the partners.

It is the latest example of how the pandemic and consumers' shifting training habits are influencing the way fitness operators look to attract, engage and retain members.

The pandemic has resulted in a large percentage of gym members seeking hybrid solutions which provide convenient access to workouts – whether at home, in the gym or on the go.

Barney Harrison, CCO of The Gym Group, said: "Our purpose as an organisation is to break down the barriers to fitness for all.

"The introduction of Fiit studio classes and Fiit pods helps us to bring expert instruction, added motivation and an immersive fitness experience to our members around the clock.

"We have worked hard to be in a position to be the first UK gym operator that can host the Fiit live leaderboard HIIT classes alongside its extensive library of classes."

Dan Shellard, CEO of Fiit, says: "We’re hugely excited to be rolling out the UK’s first interactive studios to the nation allowing us to continue on our mission of making fitness a habit for everybody.

"As we continuously seek to transform the lives of many by providing a credible and affordable solution to working out wherever you are, this is a natural evolution of our ongoing partnership with The Gym Group."

The existing partnership between Fiit and The Gym Group has seen Fiit being made available – at home – to those with a Gym Group membership.



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Healing Hotels of the World taps Marina Efraimoglou and Mahesh Natarajan to host masterclasses on healing in hospitality
Healing Hotels of the World taps Marina Efraimoglou and Mahesh Natarajan to host masterclasses on healing in hospitality   21 Sep 2021

Global consortium of holistic hotels, resorts and retreats Healing Hotels of the World is hosting two online webinars aimed at finding answers as to .... more>>
Until to launch high-end workspaces for fitness professionals
Until to launch high-end workspaces for fitness professionals   21 Sep 2021

A new high-end workspace, designed for the use of personal trainers, coaches and other health and wellness professionals, will open in central London .... more>>
Elegant spa opens in Budapest inspired by the River Danube and its native swans
Elegant spa opens in Budapest inspired by the River Danube and its native swans   21 Sep 2021

A new spa has opened in Budapest, with design influenced by the city’s historical links to thermal bathing and the graceful forms of swans. The .... more>>
UK fitness sector could gain 5 million new members 'with right support'
UK fitness sector could gain 5 million new members 'with right support'   21 Sep 2021

VAT reform, adjustments in business rates and a fitness-led high street regeneration push could see the UK's fitness sector gain 5 million more .... more>>
Company profile


Pendex Fisio S.L.

The Pendex training method is based on 40 years’ of biomechanical rehabilitation protocols, collected while using the pendulum exercise protocols which were developed by Dr Eugene Blum.

View full profile>>

Catalogue gallery


Featured Supplier

Shipping gym equipment from Europe to the UK

Shipping gym equipment from Europe to the UK

Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU. More>>




in this issue

• Virgin gets right to wipe out rent arrears
• Fitness industry mourns passing of Jan Spaticchia
• STA offers mindfulness resources



World Leisure jobs




Swimming Teacher
Salary: Competitive hourly rate
Location: Pimlico, London
Company: Everyone Active
Membership Sales Advisor
Salary: Competitive
Location: Cheltenham
Company: énergie Fitness
Sales Prospector
Salary: Competitive
Location: Cheltenham
Company: énergie Fitness
Swim & Operations Manager
Salary: Competitive
Location: Moulton
Company: Everyone Active
Diary dates
Powered by leisurediary.com

21-24 Sep 2021

Interbad

Messe Stuttgart, Germany


26 Sep 2021

We Work Well North America

The Langham Huntington , Pasadena, United States



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Environment: Back to nature
British wildlife is being attacked on many fronts. Stephanie Hilborne, CEO of The Wildlife Trusts, wants to involve everyone in preserving nature More>>
  Restaurants: Sharing the love
Famous restaurants are popping up in unexpected places. We found out more More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Social good: Winds of change
Learn about the Change Foundation and the opportunities it creates More>>
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd