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21 Jul 2021

Wexer launches into wellness in partnership with Mind123
BY Tom Walker

Content covers everything from advice about managing money to sexual health

Content covers everything from advice about managing money to sexual health
photo: Wexer

Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web Player.

Called Mind123, it will focus on wellness rather than exercise.

Created by the team behind Move123 – which offers virtual workouts across the Wexer ecosystem – the new channel will aim to help people achieve all-round wellness.

Mind123 content – all of which is video-based rather than audio podcasts – is delivered in either three-, six-, nine or 12-minute films to make viewing easy at any time of day.

The content library spans six categories: health, nutrition, beauty, self, wealth and relationships.

Morten Andersen, Wexer's global head of content, said: “We’re seeing more demand for concise, informative pieces of content on wellness and Mind123 delivers on this.

“It makes important wellness education easily accessible to everyone, delivering it in bite-sized pieces.”

Mind123 will launch initially with a selection of 30 pieces of content, exploring a wide range of topics – such as managing stress, intermittent fasting, debt and credit cards, processed foods and faking orgasm.

“The quality and scope of information available in the Mind123 education library is world-class and we’re excited to make this series available on the Wexer platform,” Andersen added.



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