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16 Jun 2021

Everyone On Demand signs four new content providers
BY Tom Walker

Everyone on Demand was launched in response to the pandemic lockdowns in May 2020

Everyone on Demand was launched in response to the pandemic lockdowns in May 2020
photo: Everyone Active

Everyone Active has expanded its digital fitness platform, Everyone on Demand, with the addition of four new content partners.

The contract operator has signed partnership deals with self-coaching app Mindshine; tech company Trion, which uses AI to deliver personalised workouts; cycle class specialist The Ride by Keiser; and SH1FT fitness, a group exercise provider.

A fifth addition will be Everyone Active's own workout content – EA Series.

In addition, three content providers have been retained – Les Mills, WithU and EXi – bringing the total to eight.

Technical enhancements have also been made to the service, with all users now accessing the service via the Everyone Active app.

The new-look platform has also been given the tagline Wellness, Whenever, Wherever.

The platform will continue to be free for existing members, with new members having the option to add it to their membership for a monthly fee of £5. Everyone on Demand can also be accessed independently for £9.99 a month.

Duncan Jefford, Everyone Active’s regional director said: “As we get back to a more normal world, 40 per cent of adults report concerns about their post-lockdown health and fitness, with an average of 30 per cent also concerned about their mental and emotional wellbeing.

"The new-look Everyone on Demand is designed to support our customers' total wellbeing."

We’ve sought the best partners from all around the world to enhance the offering, creating something we believe is market-leading.

"Everyone on Demand is now a 360-degree support solution providing access to all the health and wellbeing content our customers need, from fitness, to PT to mindfulness, whenever and wherever they want it."

Everyone on Demand was launched in response to the pandemic lockdowns in May 2020 and the service was made a permanent fixture in July 2020.



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