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04 May 2021

Celebrity Cruises partners with Gwyneth Paltrow for exclusive goop wellness concept
BY Megan Whitby

Paltrow has recently come under scrutiny from the beauty industry after spreading misinformation about the correct application of SPF

Paltrow has recently come under scrutiny from the beauty industry after spreading misinformation about the correct application of SPF
photo: Shutterstock/tinseltown

Actress, entrepreneur and founder of lifestyle brand goop Gwyneth Paltrow has been appointed wellbeing advisor for cruise operator Celebrity Cruises.

In her new role, Paltrow has designed a wellness event concept named goop at Sea for the company’s brand new luxury liner Celebrity Beyond, complete with a spa designed by multi-award-winning British designer Kelly Hoppen.

The event will feature a live Q+A with Paltrow and goop’s chief content officer Elise Loehnen, mental health workshops, group workouts and spirituality sessions.

Guests can also expect added goop-themed extras and amenities to complement their cruise along the way.

Paltrow remarked: “As Celebrity Cruises’ new wellbeing advisor, I’ll be working with my team at goop to bring onboard some of our favourite practices and tools for deepening wellbeing and joy.”

Celebrity Beyond is set to debut on 27 April 2022 with goop at Sea as well as new accommodation options named AquaClass Sky Suites, designed as wellness retreats to help guests restore and rebalance.

All AquaClass guests across Celebrity Cruises’ fleet (excluding Galapagos sailings) will be treated to onboard wellness offerings and programming curated by Paltrow and goop, who will also participate in Celebrity Cruises’ new Women in Wellness initiative.

Celebrity Beyond’s spa will feature 23 treatment rooms equipped with Gharieni Group’s wellness technology and a spa menu providing an array of Elemis treatments and medical cosmetic therapies.

Extra facilities will include a float room, crystalarium, infrared sauna, hammam, salt room, mist aroma steamroom and rainfall room, plus fitness areas and beauty services.

Celebrity Beyond will become the sister ship to Celebrity Cruise’s existing vessels Celebrity Edge and Celebrity Apex, both of which have substantial spa concepts.

Celebrity Beyond will showcase the design talents of American designer Nate Berkus; Paris-based design firm Jouin Manku; British architect Tom Wright; and the culinary gifts of Michelin-starred chef and restaurateur Daniel Boulud.



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