World Leisure Jobs - 71,000 new health and fitness apps launched in 2020, estimates App Annie report...
12 Apr 2021 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

25 Feb 2021

71,000 new health and fitness apps launched in 2020, estimates App Annie report
BY Steph Eaves

The number of health and fitness apps created in 2020 was 13 per cent more than in 2019

The number of health and fitness apps created in 2020 was 13 per cent more than in 2019
photo: Shutterstock

Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, in which the company estimates that more than 71,000 new health and fitness apps were launched in 2020.

App Annie reports that this figure was up 13 per cent on 2019, comprising 24,000 apps on iOS and 47,000 on Google Play.

While January usually sees the highest number of downloads for health and fitness apps, App Annie found that in 2020, unsurprisingly, it was April, not January, that had the biggest spike in downloads of health and fitness apps globally at 276 million, up 80 per cent year over year.

This clearly coincided with the point at which most countries were going into lockdown as a result of the global pandemic.

Indeed, during the week of March 22, 2020, health and fitness app downloads hit 59 million – up 40 per cent on the weekly average for January and February 2020.

This was not a short-lived episode. App Annie noted that although they would expect to see consumer spend spikes follow shortly after download spikes, spend hit a global high of US$185 million in August 2020, up 45 per cent year over year.

The State of Mobile 2021 report demonstrates that the boom in health and fitness apps was sustained across the year, with app store consumer spend up 30 per cent, app downloads up 30 per cent and time spent on apps up 25 per cent, compared to 2019.

The analytics platform found that the biggest spikes in consumer spend came in Germany (up 60 per cent to $99.5 million), France (up 65 per cent to $62.8 million) and the UK (up 70 per cent to $172 million).

In terms of app content, workout apps dominated. The standout worldwide downloads were Home Workout - No Equipment (#2), Mi Fit (#3) and Lose Weight App for Women (#4).

But physical workouts weren't the only type of health app that consumers were drawn to during long months of lockdown. App Annie reports that the top global product in terms of consumer spend for 2020 was the meditation/sleep app Calm. In fourth place was Headspace.

Commenting on what these findings mean for this year, Lexi Sydow, senior market insights manager for App Annie said:

“In the new normal of 2021, home will remain the epicenter of our social, working and wellness lives – with mobile driving an acceleration of 43 per cent in 'at-home' activities. Publishers should incorporate 'at home' and 'on demand' features into their user acquisition and marketing strategies as well as incorporate into their product roadmap to capitalise on the demand.”

You can access the full State of Mobile 2021 report at: https://www.appannie.com/en/go/state-of-mobile-2021/



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
New National Health and Fitness Alliance to lead fitness sector's lobbying efforts in the US
New National Health and Fitness Alliance to lead fitness sector's lobbying efforts in the US   11 Apr 2021

A major new initiative will look to strengthen and unite the fitness industry's voice in influencing policy and policymakers in the US. The National .... more>>
Disney to open Avengers Campus at Disneyland California on 4 June
Disney to open Avengers Campus at Disneyland California on 4 June   09 Apr 2021

Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021. Based on .... more>>
First 1000 Day of Wellness to unveil conception wellness training led by Christine Clinton and Joanne Berry
First 1000 Day of Wellness to unveil conception wellness training led by Christine Clinton and Joanne Berry   09 Apr 2021

The First 1000 Days of Wellness (F1000 Days) will introduce specialised practitioner training for conception, pregnancy, and family integrative .... more>>
'Social fitness' app Bim launches – offers live home workout sessions with up to 20 people
'Social fitness' app Bim launches – offers live home workout sessions with up to 20 people   09 Apr 2021

A new at-home fitness app will enable friends, communities, and coaches to remotely work out together using live video links. Looking to market .... more>>
Company profile


Safe Space Lockers



View full profile>>

Catalogue gallery


Featured Supplier

ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry

ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry

From 10-14 May, join ISPA members for the Stronger Together Summit, a one-of-a-kind virtual event for spa and resource partner leaders. More>>




in this issue




World Leisure jobs




Freelance Level 4 PT-Sports Rehab Trainer
Salary: Uncapped Earning Potential
Location: Mayfair, London, UK
Company: The Lansdowne Club
Swimming teachers
Salary: Competitive hourly rate
Location: Cirencester
Company: Everyone Active
Lifeguards
Salary: Competitive salary
Location: Alton
Company: Everyone Active
Team leaders (Wet)
Salary: Competitive salary, excellent benefits
Location: Alton
Company: Everyone Active
Diary dates
Powered by leisurediary.com

08-28 Apr 2021

Beautyworld Saudi Arabia

Jeddah Center for Forums and Events, Jeddah, Saudi Arabia


13-20 Apr 2021

Beauty meetings - for professional beauty

Online,



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Arts & Culture: The show must go on
When austerity hits hard, UK theatres adapt and get creative More>>
  Profile: Aaron Simpson
Quintessentially is an exclusive concierge service for some of the world’s richest people. Co-founder Aaron Simpson reveals what wealthy people want More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Interview: Tony Butler
Derby Museums Trust executive director delivers social justice in museums More>>
  Hospitality: Wasted opportunity
Restaurants take innovative approaches to solve the problem of food surplus More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd