World Leisure Jobs - Architects MVRDV reveal ambitious plans to create Marble Arch visitor attraction for London...
12 Apr 2021 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

19 Feb 2021

Architects MVRDV reveal ambitious plans to create Marble Arch visitor attraction for London
BY Tom Walker

The 25m-tall attraction will offer views over the surrounding areas

The 25m-tall attraction will offer views over the surrounding areas
photo: MVRDV 2021

A new visitor attraction at London's Marble Arch is set to anchor ambitious plans to "reimagine" the city's famous Oxford Street shopping district.

The planned Marble Arch Hill visitor attraction, designed by architects MVRDV, is part of plans to attract people back to Oxford Street following the coronavirus pandemic.

Considered Europe’s busiest shopping street, Oxford Street has been hit particularly hard by COVID-19 measures.

Plans are already underway to diversify the street’s spaces, but the changes will take a number of years.

In the short term, Westminster City Council is seeking to use a temporary installation to create renewed interest in the area as London could be emerging from the conditions imposed by the pandemic.

Subject to securing planning approval, the 25m-tall attraction will offer visitors views over the surrounding areas.

The design comprises a "hollowed-out mountain", based on a scaffolding structure and will look to redefine the connection between Oxford Street and Hyde Park.

MVRDV's proposal for the installation takes inspiration from the history of the site. Marble Arch once marked the corner of Hyde Park, but in the 1960s new roads were added that turned the arch into a traffic island, disconnected from the rest of the park.

The design introduces a park-like landscape of grass and trees, and ‘lifts’ the recreated corner of Hyde Park to create the 25-metre-tall viewpoint.

“This project is a wonderful opportunity to give an impulse to a highly recognisable location in London”, said MVRDV founding partner Winy Maas.

“It’s a location full of contradictions, and our design highlights that. By adding this landscape element, we make a comment on the urban layout of the Marble Arch, and by looking to the site’s history, we make a comment on the area’s future.

"We enlarge the park and lift it at the corner. Marble Arch Hill strengthens the connection between Oxford Street and the park via the Marble Arch. Can this temporary addition help inspire the city to undo the mistakes of the 1960s, and repair that connection?”

Due to open later this year – if planning approval is secured – the attraction is expected to attract around 200,000 people while operational.

"Our proposed Marble Arch Hill temporary visitor attraction at Marble Arch signifies our ambitious approach to the District," said Westminster City Council leader Rachael Robathan.

"It will be important for bringing in visitors to support the local economy.

"However, it will offer so much more. We hope it will give people an opportunity to look afresh and with wonder at this well known, but sadly increasingly overlooked, area to recognise its beauty and importance.

"We want visitors to appreciate the wider context of this iconic location and its close connections to Oxford Street and Hyde Park, as well as other key destinations in the West End and beyond."



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
New National Health and Fitness Alliance to lead fitness sector's lobbying efforts in the US
New National Health and Fitness Alliance to lead fitness sector's lobbying efforts in the US   11 Apr 2021

A major new initiative will look to strengthen and unite the fitness industry's voice in influencing policy and policymakers in the US. The National .... more>>
Disney to open Avengers Campus at Disneyland California on 4 June
Disney to open Avengers Campus at Disneyland California on 4 June   09 Apr 2021

Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021. Based on .... more>>
First 1000 Day of Wellness to unveil conception wellness training led by Christine Clinton and Joanne Berry
First 1000 Day of Wellness to unveil conception wellness training led by Christine Clinton and Joanne Berry   09 Apr 2021

The First 1000 Days of Wellness (F1000 Days) will introduce specialised practitioner training for conception, pregnancy, and family integrative .... more>>
'Social fitness' app Bim launches – offers live home workout sessions with up to 20 people
'Social fitness' app Bim launches – offers live home workout sessions with up to 20 people   09 Apr 2021

A new at-home fitness app will enable friends, communities, and coaches to remotely work out together using live video links. Looking to market .... more>>
Company profile


Red Light Rising Ltd

Company is owned by the founders James Strong and Bryan Gohl. We launched in late 2017 and continue to grow.

View full profile>>

Catalogue gallery


Featured Supplier

ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry

ISPA’s 2021 Stronger Together Summit will inform and inspire the global spa industry

From 10-14 May, join ISPA members for the Stronger Together Summit, a one-of-a-kind virtual event for spa and resource partner leaders. More>>




in this issue




World Leisure jobs




Freelance Level 4 PT-Sports Rehab Trainer
Salary: Uncapped Earning Potential
Location: Mayfair, London, UK
Company: The Lansdowne Club
Swimming teachers
Salary: Competitive hourly rate
Location: Cirencester
Company: Everyone Active
Lifeguards
Salary: Competitive salary
Location: Alton
Company: Everyone Active
Team leaders (Wet)
Salary: Competitive salary, excellent benefits
Location: Alton
Company: Everyone Active
Diary dates
Powered by leisurediary.com

08-28 Apr 2021

Beautyworld Saudi Arabia

Jeddah Center for Forums and Events, Jeddah, Saudi Arabia


13-20 Apr 2021

Beauty meetings - for professional beauty

Online,



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Tourism: High flyers
How bmi and Projekt Spielberg are growing British tourism to Graz More>>
  Fitness: Hybrid fitness
ESPA Life at Corinthia's 'revolutionary' new fitness service, BodySPace More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Community: Bright Hart Lane
Grant Cornwell on the Tottenham Hotspur Foundation’s community work More>>
  Thermal Spa: Taking the waters
Magali Robathan met the key people behind the Gainsborough Bath Spa More>>


Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd