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21 Sep 2020
Hyatt’s wellbeing brand, Exhale, teams up with Amazon over newly launched Halo service
BY
Megan Whitby
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Amazon has newly launched a fitness tracker and application to track health and improve wellbeing
Hyatt Hotels Corporation has announced a new collaboration between its spa and fitness brand, Exhale, and the newly launched Amazon Halo service. Powered by a mobile app and accompanying wristband, the newly launched Amazon Halo service is offering access to Exhale’s streaming video platform, Exhale On Demand (EOD), featuring recorded barre, cardio and yoga fitness classes, as well as mindfulness and meditation sessions.
Available for early access now, the Amazon Halo service gives users and Exhale members greater accessibility to EOD’s recorded workout tutorials – called labs – which are set up as one-to-four-week trackable challenges, such as a three-week challenge focused on core work.
At launch, Amazon Halo members have access to seven EOD fitness programmes curated with specific goals, fitness levels and schedules in mind.
In addition, users can receive highly accurate data if they choose to use the Amazon Halo Band – a wristband built to facilitate the insights in the Amazon Halo app using multiple advanced sensors and AI.
“We’re thrilled to team up with Amazon Halo and provide even more people with the opportunity to easily access fitness- and wellbeing-focused programmes,” said Julia Sutton, CEO of Exhale.
“EOD allows people to maintain their wellbeing routines when they want, where they want, and the collaboration with Amazon Halo adds a new element of measurement to help people better understand personal health and wellbeing and create a more connected, informed approach to their everyday wellbeing routines.”
EOD lab offerings through Amazon Halo
- Event Prep Bootcamp: A four-week program that combines strengthening, stretching and sweating to help get anyone whipped into shape for an upcoming special occasion or event on the horizon
- Target Your Midsection: A three-week program to help focus on the core and trim the waistline with six-pack-focused workouts
- Intermediate Barre: A three-week commitment to complete four Exhale Barre workouts per week and work on getting stronger, leaner, longer – and prepare to level up to advanced
- No Props, No Problem: Stay fit on the go with bodyweight-only workouts ranging from Barre, to Yoga to Cardio
- Upper Body Program: A three-week Lab to build upper body strength with a variety of workouts that will challenge arms, back, shoulders and abs
- Beginner’s Guide to Barre: A four-week introduction to all the benefits of Barre with detailed instructions and step-by-step progressions. Become familiar with all the elements of a successful barre practice
- Intermediate Yoga: A program to energize the body and take yoga practice to next level in three weeks. Balance meets strength through a series of carefully curated classes meant to provide a flowing, challenging and mindful experience
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