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11 Sep 2020

ISM Spa expands US footprint and debuts new branded spa concept
BY Megan Whitby

Ilana Alberico (L) and Christine Stratton (R) co-founded ISM Spa

Ilana Alberico (L) and Christine Stratton (R) co-founded ISM Spa
photo: ISM Spa

Spa management company, ISM Spa, is expanding its reach in the US, having recently opened two new properties and revealing plans to open an additional destination in Q4 2020.

Certified as a Women’s Business Enterprise, ISM Spas has had a strong presence in the SouthEast US for more than a decade, but is now expanding its presence to the Midwest and West Coast.

ISM Spa is a boutique spa and wellness firm that partners with property developers, resorts, day spas and hospital facilities.

Its branded spa concepts include Poseidon, Privai Wellness Spas, and R+R Wellness – a new brand concept envisioned by ISM co-founders, Ilana Alberico and Christina Stratton.

The company has recently opened Poseidon Spa at JW Marriott at Plant Riverside District, in Georgia, and Poseidon Spa - Grand Bohemian Charlotte, North Carolina, while R+R Wellness at the Grand Hyatt Nashville is scheduled to open 1 October 2020.

“Like all spas, we experienced layoffs and closures at the beginning of the outbreak of the pandemic,” said Alberico, CEO.

“Once we got the state-mandated go-ahead to reopen, our goal was to continue with our plans for opening our new spas, while getting our current properties and staff up to speed on our new ISM COVID-19 protocols.”

ISM offers a range of consulting services, including market analysis, feasibility, software solutions, designs service, pre-opening services, management services and procurement. Clients include Marriott International, Hyatt and Ritz-Carlton.

Stratton, ISM Spa's creative director, shed more light on the company’s new spa concept, saying: "Every single design element of R + R Wellness is intentionally inspired for the ultimate sensory experience.

"From the moment the guest enters the spa, we engage each of the five senses utilising natural elements of earth, fire, water, wood, and metal to set the tone for the ultimate relaxation experience. We envelop the senses with aromatherapy personalised for wellbeing and balance, while engaging the mind in our one-of-a-kind guided meditation experience lounges.”




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