World Leisure Jobs - Minimfit aims to raise €150,000 through crowdfunding in a bid for international expansion...
26 Sep 2020 World leisure: news, training & property
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

11 Aug 2020

Minimfit aims to raise €150,000 through crowdfunding in a bid for international expansion
BY Steph Eaves

minimfit is developing its interactive virtual training platform

minimfit is developing its interactive virtual training platform
photo: minimfit

Home fitness startup minimfit has recently been undertaking a new financing round for an amount of 150,000 euros, with the aim of launching its interactive virtual gym and expanding internationally.

The company has chosen to go down the route of crowdfunding, which allows any type of investor to become a shareholder. The platform chosen for raising capital is British Crowdcube. The company's pre-money valuation stands at 1.75 million euros.

minimfit has a recording studio in the center of Madrid and is developing its interactive virtual training platform, which it says will soon be launched to the public. In 2017, The company was part of the Lanzadera acceleration programme, promoted by the Spanish businessman, Juan Roig. In 2018 it raised 250,000 euros, allowing it to open a boutique studio in Madrid.

Juan Vilarrasa, founder and CEO of minimfit, says: "The current market is betting on home fitness, and the situation experienced with COVID-19 reinforces the initial bet of the company, which began a few months before confinement.

"Our value added comes from the quality of the content, the interaction and competition between users and the structure of the programmes, differentiating it from other channels such as YouTube or Instagram. In addition, we provide the extensive experience of a team that has been working for years in the sector."

Vilarrasa continues: "With this round of financing, in which anyone can become a shareholder, what we will tackle is the entry into new markets, with the aim of being present in 13 countries by 2021."

minimfit is committed to a subscription model, with access to on-demand and live sessions.

"Current and potential customers have little time to go to the gym and prefer to train from home, but in a connected and monitored way through their smartwatches. Now, safety will be valued in the health section," says Vilarrasa.

minimfit's model allows it to know the preferences of its subscribers. "The time of day that they train, their preferred disciplines, instructors, music and the duration of the sessions," explains Vilarrasa. "This provides us with the information that allows us to suggest personalised content, improving the user experience, as Netflix does through your preferences."



Connect with
World Leisure
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Research: 10 minutes of massage will help your body fight stress
Research: 10 minutes of massage will help your body fight stress   25 Sep 2020

A recent study from the University of Konstanz in Germany has revealed that 10 minutes of massage or rest can help the body reduce stress. The study .... more>>
Activity sector unites to push back over Chancellor’s Winter Economy Plan
Activity sector unites to push back over Chancellor’s Winter Economy Plan   25 Sep 2020

Chancellor Rishi Sunak's proposals to support the economy through the next six months of the pandemic "are not enough" to secure the future of the .... more>>
First One&Only Spa by Chenot launches at tropical beachfront retreat in Malaysia
First One&Only Spa by Chenot launches at tropical beachfront retreat in Malaysia   25 Sep 2020

One&Only has debuted in Asia with a brand new resort – called One&Only Desaru Coast – completed with a signature Chenot spa, a result of a partnership .... more>>
Good news – gyms and group exercise classes not affected by new 'Rule of Six'
Good news – gyms and group exercise classes not affected by new 'Rule of Six'   24 Sep 2020

The UK government's 'Rule of Six' has come into force in physical activity facilities today (24 September). The good news is that gym and pool .... more>>
Company profile


Merrithew™ - Leaders in Mindful Movement™

Merrithew caters to exercise enthusiasts, fitness professionals, studio and facility owners, athletes as well as health care professionals.

View full profile>>

Catalogue gallery


Featured Supplier

The Virtual Revolution: Hutchison Technologies help operators motivate members

The Virtual Revolution: Hutchison Technologies help operators motivate members

Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club. More>>




in this issue

• Gyms on the high street – it's a go!
• JD Gyms buys Xercise4Less out of administration
• Family operator, GetSetGo! reveals launch plans



World Leisure jobs




Personal trainers
Salary: Unlimited earning potential
Location: Aylesbury, UK
Company: Everyone Active
Personal trainers
Salary: Unlimited earning potential
Location: Buckingham, UK
Company: Everyone Active
Community Fitness Manager
Salary: Scale 5 (Spine point 14) £23,577 actual salary
Location: Bow Road, London, UK
Company: Central Foundation Girls' School
Personal trainers
Salary: Unlimited earning potential
Location: Wickford, UK
Company: Everyone Active
Diary dates
Powered by leisurediary.com

24-26 Sep 2020

FIBO Southeast Asia

Marina Bay Sands, Singapore


30 Sep 2020

European Health & Fitness Forum (EHFF)

Exhibition Centre Cologne, Cologne, Germany



Leisure Management magazine 2018 issue 1
Leisure Management
2018 issue 1

View issue contents
View on turning pages
Download PDF
  Promotional feature: Alliance Leisure
The future of leisure in times of austerity More>>
  Tourism: Right to roam
Sweden is inviting everyone to come and stay – and indulge in a spot of wild camping. Jenny Kaiser from VisitSweden talks about the initiative More>>


Leisure Management magazine 2016 issue 1

Leisure Management
2016 issue 1

View issue contents
View turning pages
Download PDF
  Green space: Space age
With land at a premium, the definition of public parks and green space is evolving More>>
  Interview: Craig Lister
Green Gym’s managing director is harnessing the power of gardening More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd